Tag Archives: author brand

Slow Cooked Branding – An Interview with PR Expert Patricia Vaccarino

Successful authors – whether intentionally or not – usually develop a strong brand identity for their work and themselves.  In the past, this often entailed an expensive PR and marketing campaign.  Now, the advent of social media has made brand … Continue reading

Posted in book marketing, Interviews, open publishing, publishing strategy, readership strategies | Tagged , , , , | 1 Comment