Category Archives: Book videos

How authors and publishers use book videos to market their titles.

Marketing with Book Videos – An Interview with Sheila Clover English

Book videos have generated a lot of excitement among authors, publishers and booksellers.  They represent a  powerful new way to visualize and conceptualize a title – much as the book cover did in the last century.  The aesthetics of book … Continue reading

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Interview with Skye Van Raalte-Herzog of Expanded Books – Book Videos Demystified

Book videos – also referred to as “book wraps” and “book trailers” – are becoming enormously popular.  Publishers of all sizes are beginning to experiment with them as promotinnal tools.  Similar to movie trailers, books videos are typically short 2-3 minute … Continue reading

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Book Trailer on a Budget

It’s often difficult to get a handle on what book trailers cost.  The price tag can vary substantially with the length, talent, complexity of the script and production values that are incorporated into the video.  A post a few months back on Book … Continue reading

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More “Video-ization” of the Book World

Want to see an example of a really successful book trailer?  Harper Perennial, a paperback unit of Harper Collins publishing, produced 3 videos for YouTube as part of its promotion campaign for “The Average American Male.”  During a two week … Continue reading

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Book Trailer – The New Book Cover?

In his insightful book on the development of the book cover during the twentieth century, Front Cover: Great Book Jacket and Cover Design, Alan Powers chronicles the evolution of the cover from discardable protective dust jacket to critical marketing component … Continue reading

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