Author Archives: Marsha Friedman

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About Marsha Friedman

Marsha Friedman is the CEO of EMSI, a pay-for-performance public relations firm. Her company represents authors, experts and corporations in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She frequently speaks at conferences about how to harness the power of publicity. As a radio personality and public speaker, Marsha can be heard weekly on her Blog Talk Radio Show, EMSI’s PR Insider every Thursday at 3:00 PM EST.

Does Your Online Presence Pass the Truth Test?

What’s the fastest-growing marketing trend on the Internet? I’m sad to say it’s the “fakeosphere.” Yes, fake blogs (called “flogs”), fake web news sites and fake testimonials. They look like the real thing, right down to comments posted by “bloggers” … Continue reading

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