Blog Touring – Small Pieces Loosely Joined

A great example of how the new book marketing is Glenda Watson Hyatt, author of I’ll Do It Myself.  In her book, Ms. Hyatt shares her experiences living with cerebral palsy to motivate and inspire others to think about how they perceive their own situation and their own world around them.  Amazingly, she does all this by typing with only her left thumb.  One of the ways she is marketing her book is with a virtual blog tour.  During the first 3 months of 2007, her tour included 40 blogs. 

John Kremer, author of several book marketing titles, characterizes the virtual blog tour this way:

“A virtual blog tour is essentially a set of blog interviews or reviews.  To set one up, you contact blogs related to your book as well as book blogs that review books and/or interview authors. Ask them if they’d like a review copy of your book and/or would like to interview your book. Tell them why your book or author would interest their audience.

Many blog interviews are done via email where you answer a set of questions and email them back to the blog owner who posts the interview on his or her blog.” 

Old touring busThe concept of aggregating small niches to create a viable market is not new, especially in the fragmented micro-genre world of books.  But the Internet has made it easier.  Authors (or publishers) can use blog search tools to help them identify topic and audience compatible blogs for their tour.  Using keyword discovery tools. –  e.g. SEOBook – popular words and phrases related to the title can be plugged into blog search engines to find the greatest number of likely candidates for a blog tour.  The ranking and traffic stats (available on sites like Alexa) of each candidate blog can then be used as a way to filter out those whose impact may not be enough to warrant an interview.   This can also lead to the discovery of new audiences that the author was not previously aware existed.

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