The day of the m-book (e-books on mobile phones)  is rapidly approaching.  Recently one of the founders of LexCycle, the company that makes the Stanza e-book reader for iPhone, recently spoke at a Book Publishers Northwest meeting.  Stanaza’s numbers are impressive.  In a very short time, over 100,000 titles have been converted into Stanza books.  And there are now more than 1.3 million readers using Stanza on iPhones.  And Stanza has added some distribution muscle by teaming up with two major retail partners, Fictionwise and Smashwords (both of which also provide e-books in other formats as well). 

Stanza iPhone App Review – AppVee.com

LexCycle was purchased by Amazon in April.  Unlike the Kindle, it uses the open standard epub format for its e-books.  With the purchase of Stanza, Amazon may be hedging two bets – the popularity of reading books on a large form factor, single use device in a proprietary format versus a multi-function, small form factor, standard format mobile phone.  Single function mobile devices have an annoying habit of becoming obsolete.

The success of Stanza has me wondering – how will the spread of m-books change the way we regard books and the manner in which we read?   

Size won’t matter.  As books go digital, the notion of personal library becomes something you carry in your pocket.  It’s no big deal to have thousands of songs in your iPod; why not thousands of books on your iPhone (memory permitting).

We’ll need reading management apps.  Gigantic personal libraries means we’ll need apps to help sort it all out and find what we need when we need it. 

Read me a story.  When its difficult to read, we can switch to an audio mode.  Every book will come with two modes - text and audio. For example while commuting on a crowded bus or train,or in your car (there is already a controversy starting to brew about people reading books on their mobile phones while driving).  

Books will become more social.  Finding and texting interesting book snippets to friends will be easy.   

Books will be processed, as well as read.  Processing book content with other apps.  For example, clicking on a location mentioned in a title and using Google maps to view the locale.  Or mark inspiring passages and have them shown to us periodically. 

Perhaps none of this will happen.  It may be that the biggest change m-books will have is simply to make us read more, if in a different manner.  With libraries and educational institutions leading the way, books are being reconceptualized as downloads and reading as an app.   

A Reading Revolution – CBS News


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child-wirth-ebookThe ebook continues on a roll.  March 8-14 was national Read an e-Book week and by all accounts was well received.  As if to underscore the continued success of the electronic reading format, the American Association of Publishers announced that e-books sales were up 68.4 percent for 2008.  This amid a mostly gloomy assessment of down publisher sales. Smashwords, a blog focused on ebooks, characterizedd the  growing popularity of the ebook format thus:

For the five years between 2002 and 2007 (Click herefor data, opens a PDF), overall trade book sales averaged an annual increase of 2.5% (lower than inflation, which means unit sales probably decreased), while ebooks for the same period turned in a 55.7% average annualized increase.

As any numbers guy or gal will tell you, it’s easy to show great sales growth when you’re growing off of a small base. But when sales show sequential acceleration off of sequentially increasing bases (meaning, you grow faster as you grow larger), then something really interesting is taking place.

If you extrapolate the 70% growth for five more years (and I would argue 70% is a relatively conservative number), then ebooks rise to $1.6 billion, and assuming a 2% growth rate of the overall trade book sales to $26.7 billion (generous), ebooks would then represent a respectable 6% of sales.

stanzaNot quite a tipping yet, but approaching one.  Other news on the ebook front underscored the continuing interest by authors and publishers in exploring the ebook domain.

  • Novelist Danielle Steel released 71 of her works, including the new One Day at a Time, as ebookson Amazon.com and The eBook Store by Sony. This is the first time Steel’s books, which are published by the Random House division of Bantam Dell, have been made available in digital format.
  • In November, Random House announced it would be making 8,000 to 15,000 additional books from its list  available in digital form.
  • Apple’s popular iPhone, now in use by nearly 20 million people, is also creating a a new market for e-books with free applications like Stanza, an e-book reader for the iPhone, making it easier to read books on the go. Users download the app for free directly from their phones. The popularity of the application is told by the nearly one million downloads so far. 
  • The Canadian bookselling chain Indigo has launched a service called Shortcoversto market e-books to smartphones and computers.  The firm will initially offer about 50,000 titles, priced from $4.99 to $19.99 (US$4.02 to US$16.11), and chapters will be available for 99 cents (80 US cents) each.  Some 200,000 sample chapters will be available for free.  Shortcovers will offer recommendations to users based on their reading habits and is creating a forum where self-published and unpublished writers can submit a chapter from a novel, a short story or an article, and list them for free, with ads or for 99 cents without ads.

The ebook continues to march steadily toward mainstream acceptance despite ebook reader war, pricing confusinos and a still modest inventory of titles.  While it’s still difficult to predict exactly what an ebook world will look like, it does seem more certain that we are heading toward one.

 


 

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