Tag Archives: split-testing

The Sticky Goodness of Testing Book Titles with Google AdWords

Tim Ferris wrote his highly popular book, “The 4 Hour Workweek, about how to become one of the NR (the New Rich), back in 2006.  But rather than relying on his or his publisher’s intuition about a catchy book title, … Continue reading

Posted in author tools, book marketing, open publishing, readership strategies | Tagged , , , , | 25 Comments