Tag Archives: social media marketing

The Author Marketing Platform – An Interview with Sue Collier

Marketing remains the toughest challenge for self published authors and publishers in a world where hundreds of thousands of books are published each year.   There are many channels and venues to consider and usually a  limited budget of time and … Continue reading

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Slow Cooked Branding – An Interview with PR Expert Patricia Vaccarino

Successful authors – whether intentionally or not – usually develop a strong brand identity for their work and themselves.  In the past, this often entailed an expensive PR and marketing campaign.  Now, the advent of social media has made brand … Continue reading

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Teaser Books and Micro Market Testing

Recently, Penguin Books announced it would be bringing out more ultra short run teaser editions to better test the market for new titles and avoid the risk of longer book runs.  This cautious attitude is not surprising given the economic climate … Continue reading

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