Tag Archives: Seth Godin

Crowdfunding – The New Way to Fund Book Deals?

Posted on December 24, 2012 by Tom Masters

Self-publishing has been propelled by print on demand technologies that have made it possible to produce books to order and thus control the investment in book inventory.  But many authors have discovered to their dismay that distribution, publicity and marketing … Continue reading →

Posted in author tools, book marketing, open publishing, publishing strategy | Tagged , , , , | 5 Comments

Author Lofts and Pyramids of Value

Posted on November 11, 2008 by Tom Masters

Why do authors write?  They want a wide exposure for their ideas and stories.  Publishers have generally focused on playing the role of Darwinian gatekeeper for those ideas; determining which will live and die accoring to often opaque criteria.  This … Continue reading →

Posted in author tools, blog to book, blogs & writers, book marketing, open publishing, publishing analytics, publishing networks, publishing strategy, readership strategies | Tagged , , , | 5 Comments