Tag Archives: production at the point of purchase

Return of the Backlist or Life on the Long, Long Tail

Ponder some of the great moments in the long evolution of the book.   Papyrus – This provided a durable, flexible medium for writing; a giant leap in usablity from the Sumerian clay tablets.  Records were easier to keep, making possible powerful … Continue reading

Posted in book marketing, open publishing, publishing analytics, publishing strategy, publishing technology, readership strategies | Tagged , , , | Leave a comment