Tag Archives: network science

Will Viral Marketing Catch On?

Every book marketer dreams of having a title go viral – when a product catches on and is purchased by a huge numbers of customers in a relatively short period of time.  Such events are rare, but have captured the … Continue reading

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The End of Influence as We Know It

The idea that there are highly influential people who are trendsetters for the rest of us is very seductive.  So seductive, in fact, that it has held sway in marketing circles, in one form or another, for over five decades.  The media has picked … Continue reading

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