Tag Archives: Mattel

Could the Children’s Book Market Sink like a Lead Balloon?

The tough economy looks like bad news for the children’s book market – for example children’s publisher Scholastic and bookseller Children’s Placehave reported declining sales and earnings.  But now publishers and booksellers are learning that with the passage of the Consumer … Continue reading

Posted in book marketing, open publishing, publishing strategy, readership strategies | Tagged , , , , , | 2 Comments