Tag Archives: long tail

Return of the Backlist or Life on the Long, Long Tail

Ponder some of the great moments in the long evolution of the book.   Papyrus – This provided a durable, flexible medium for writing; a giant leap in usablity from the Sumerian clay tablets.  Records were easier to keep, making possible powerful … Continue reading

Posted in book marketing, open publishing, publishing analytics, publishing strategy, publishing technology, readership strategies | Tagged , , , | Leave a comment