Tag Archives: BookScan

Teaser Books and Micro Market Testing

Recently, Penguin Books announced it would be bringing out more ultra short run teaser editions to better test the market for new titles and avoid the risk of longer book runs.  This cautious attitude is not surprising given the economic climate … Continue reading

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Can’t All Books Be Above Average?

If we lived in the Prairie Home Companion’s village of Lake Wobegon, all of our book titles would have above average sales.  Want to know whether your book’s sales are above average?  The staff at the Southern Review of Books (SRB) have … Continue reading

Posted in book marketing, open publishing, publishing analytics, readership strategies | Tagged , , , , | 3 Comments