Tag Archives: book video

A New Ecology of Book Publishing

Several interlinked shifts are leading to a whole new ecology within book publishing.   First is the loss of jobs in the industry.  Over the past year, for example, employment in print related industries, including book publishing, has fallen by almost … Continue reading

Posted in blog to book, blogs & writers, book marketing, open publishing, publishing strategy, readership strategies | Tagged , , , | 2 Comments

Matching Book Trailer Venues with Audience Expectations

a title=”blook looks icon” href=”http://futureperfectpublishing.com/wp-content/uploads/2007/08/blook-looks-icon.jpg”> Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. A couple of weeks ago … Continue reading

Posted in book marketing, Book videos, Columns, open publishing, readership strategies | Tagged , , , , , , , | Leave a comment

Smart Tradeoffs in the Battle Against Book Trailer Trash

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. A key consideration when producing a book video is … Continue reading

Posted in author tools, book marketing, Book videos, Columns, readership strategies | Tagged , , , , | Leave a comment

400 Ways to Move your Trailer – Book Video Distribution Takes Off

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. As book videos become more important in the book … Continue reading

Posted in author tools, Book videos, Columns, open publishing, readership strategies | Tagged , , , , , , | 2 Comments

Utilizing Video Analytics – Formulas and Probabilities

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers Monitoring the effectiveness of a book video campaign is … Continue reading

Posted in book marketing, Book videos, Columns, publishing analytics | Tagged , , | Leave a comment

Fragments of Our Imagination

We hear a lot these days that the media are becoming more fragmented.   There are more media outlets competing for the attention of smaller and ever more specialized audiences.  In some sense, media fragmentation is really audience fragmentation enabled by new … Continue reading

Posted in book marketing, open publishing, readership strategies | Tagged , , , | Leave a comment

Taking a Balanced Approach to Book Video Marketing

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers The pace of technology leaves many of us struggling … Continue reading

Posted in book marketing, Book videos, Columns, readership strategies | Tagged , , , | 6 Comments

Taking Care with Copyrights

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers There’s a rise in lawsuits that should have you … Continue reading

Posted in book marketing, Book videos, Columns, open publishing, readership strategies | Tagged , , , , , | 1 Comment