Tag Archives: blog tour

A New Ecology of Book Publishing

Several interlinked shifts are leading to a whole new ecology within book publishing.   First is the loss of jobs in the industry.  Over the past year, for example, employment in print related industries, including book publishing, has fallen by almost … Continue reading

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Blog Touring – End of Innocence, Beginning of Wisdom

While blog touring is still relatively new as a book marketing and promotion strategy, some anecdotal learning and tribal knowledge are beginning to emerge.  There are a number of good reasons why authors, publishers and book marketers should consider blog … Continue reading

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Why Every Author Should Blog

First consider the size and structure of the blogosphere.  The popularity of blogs has soared in the last few years.  There are now over 100 million blogs tracked by Technorati, which doesn’t even include the more than 70 million Chinese … Continue reading

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Fragments of Our Imagination

We hear a lot these days that the media are becoming more fragmented.   There are more media outlets competing for the attention of smaller and ever more specialized audiences.  In some sense, media fragmentation is really audience fragmentation enabled by new … Continue reading

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Blog Touring 101: Around the Blogosphere in 80 Days

The bestselling book The Daring Book for Girls, by Andrea Buchanan and Miriam Peskowitz was published by HarperCollins October 30, 2007.  As part of the book launch publicity, the authors conducted a blog tour in October and November.  Some of the … Continue reading

Posted in book marketing, open publishing, readership strategies | Tagged , , , | 8 Comments