Tag Archives: Becker & Mayer

Could the Children’s Book Market Sink like a Lead Balloon?

Posted on January 11, 2009 by Tom Masters

The tough economy looks like bad news for the children’s book market – for example children’s publisher Scholastic and bookseller Children’s Placehave reported declining sales and earnings.  But now publishers and booksellers are learning that with the passage of the Consumer … Continue reading →

Posted in book marketing, open publishing, publishing strategy, readership strategies | Tagged , , , , , | 2 Comments

Books with Moving Parts are Popping Up All Over

Posted on October 24, 2007 by Tom Masters

Over the last several years, there has been a resurgent market for books that contain – gasp! – physical / mechanical elements.  Members of this species includes pop up books, board books, movable books and works enhanced with additional “pull out” … Continue reading →

Posted in open publishing, publishing technology | Tagged , , , | 2 Comments