Tag Archives: analytics

Books by Number – Super Crunching to Find Profitable Titles

In his book Super Crunchers: Why Thinking by Numbers is the New Way to be Smart, Ian Ayres outlined how statistical methodologies are challenging expertise and intuition in a multitude of fields including seemingly unlikely areas such as film making.   In the book, … Continue reading

Posted in book marketing, open publishing, publishing analytics, publishing technology | Tagged , , | 1 Comment

Go Beyond Just Producing the Book Video

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers It’s hard to sell something creative when most creative … Continue reading

Posted in book marketing, Book videos, Columns, open publishing | Tagged , , , , , | 2 Comments