Category Archives: readership strategies

Strategies that both writers (and pubishers) can use to develop an audience for their work (or product lines)

Tracking Coffee House Commuter Culture – An Interview with Gregg Taylor and Lori Thiessen

We have often discussed the benefits of blogging for authors.  Blogs are a great platform for building an audience while you develop your work.  But blogs can also serve as an excellent vehicle for researching your book, especially when you are … Continue reading

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Giving the Author Elevaotr Speech a Lift – An Interview with Media Skills Expert Lorraine Howell

Ironically, often one of the toughest things for an uthor to do is talk about his or her book in a way that gets people interested in buying it or at least learning more about it.  This is especially true when … Continue reading

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Breaking News: Online Newspaper Success Story! – An Interview with Tracy Record of the West Seattle Blog

The last few years have been especially tough for newspapers in America.  Many papers which have been in business for more than a hundred years have been forced to close their doors for good; this includes one of my hometown … Continue reading

Posted in Interviews, Journalism & Newspapers, open publishing, publishing strategy, readership strategies | Tagged , , , | 3 Comments

Losing Hope, Banishing Fear and Following Ad Dollars to the Web

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. There is much debate in the advertising and marketing world … Continue reading

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ebooks – Toward a Tipping Point?

The ebook continues on a roll.  March 8-14 was national Read an e-Book week and by all accounts was well received.  As if to underscore the continued success of the electronic reading format, the American Association of Publishers announced that … Continue reading

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Richer Reading with Social Media – An Interview with Vidar Brekke of Social Intent

Recently, Broadway Books, (part of the Crown Group, a division of Random House), launched an innovative marketing strategy to promote David Bach’s new book Fight for Your Money which uses Facebook and Twitter as an integral part of its campaign.  The … Continue reading

Posted in Interviews, open publishing, publishing strategy, publishing technology, readership strategies | 7 Comments

Teaser Books and Micro Market Testing

Recently, Penguin Books announced it would be bringing out more ultra short run teaser editions to better test the market for new titles and avoid the risk of longer book runs.  This cautious attitude is not surprising given the economic climate … Continue reading

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Journalism is Dead, Long Live Journalism!

The death of American newspapers is now occurring at an almost predictable pace.  Every day it seems we hear about another major newspaper closing its doors or declaring bankruptcy.  Today it was Denver’s venerable  Rocky Mountain News.  The phenomenon has become so epidemic … Continue reading

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e-Books: a New Way to Optimize for Print?

The Business Blook as Beta PublishingOne of the benefits of living in a digital world is that it gets easier to measure everything.   For example, if we have an online store, we can measure the traffic that comes to our … Continue reading

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In-Transit Viewing of Book Trailers – A Potent New Book Marketing Venue

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. Can out-of-home markets be the secret to stimulating books sales?  … Continue reading

Posted in author tools, Book videos, Columns, publishing strategy, readership strategies | Tagged , , , | 6 Comments