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Category Archives: readership strategies
The Google Book Un-Settlement
The Google Book Settlement has become the stuff of great courtroom fiction – a battle of titans over the future of digital publishing. Google’s agreement with the American Association of Publishers and the Authors Guild had been plodding along toward … Continue reading
The Emerging Future of Crowdsourced Journalismr
We are in the midst of a gigantic experiment in journalism – seeing if crowssourcing can work effectively alongside traditonal reporting. In a post on hte Online Journalism Review, Robert Niles defined crowdsourced journalism in the following way: Crowdsourcing, in … Continue reading
Electric Storytelling
The new magazine, Electric Literature may represent the future for literary fiction in the age of new media. The publication is a bi-monthly anthology of short fiction. The first issue features stories by such literary notables as Pulitzer Prize-winner Michael … Continue reading
Julie and Julia – The Blook Goes to Hollywood
365 days. 536 recipes. One girl and a crappy outer borough kitchen. – Julie Powell (The Julie / Julia Project – August 25, 2002) Blog to book success stories have been around for awhile. Now Julie & Julia has entered … Continue reading
After the Page
Since the development of written language, mankind has experimented with different reading “devices” and formats. Inscription on the walls of dwelling spaces or public buildings Engravings on clay tablets Scrolls Bound books with pages Over the last two thousand years … Continue reading
My Numbers, Myself – Personal Reading Metrics
Personal metrics – information that we collect about ourselves – have a natural appeal. We want to be better – if we can measure something about ourselves and optimize it, we will. Today that process is becoming easier with the … Continue reading
Matching Book Trailer Venues with Audience Expectations
a title=”blook looks icon” href=”http://futureperfectpublishing.com/wp-content/uploads/2007/08/blook-looks-icon.jpg”> Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. A couple of weeks ago … Continue reading
Posted in book marketing, Book videos, Columns, open publishing, readership strategies
Tagged book trailer, book trailer in theater, book video, iPhone, iPod, PSP, smart phone, Wii
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Blogs for Sale on Kindle – Selling Ice to Eskimos?
Amazon recently rolled out a new program called Kindle Publishing for Blogs. The beta program offers Kindle owners subscriptions to blogs. Blogger receive 30% of anywhere from $0.99 to $1.99 per reader per month; so for every thousand readers, a blogger … Continue reading
Posted in blog to book, blogs & writers, Journalism & Newspapers, open publishing, publishing strategy, readership strategies
Tagged Amazon, blogs, Kindle
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Book Trailers for Mall Rats
Digital billboards may soon become the latest way to market books. They are essentially like large TV screens that can be programmed to rotate video ads according to schedule. Advertisers are generally billed based on the impressions they are likely to … Continue reading