Category Archives: readership strategies

Strategies that both writers (and pubishers) can use to develop an audience for their work (or product lines)

The Google Book Un-Settlement

Posted on September 21, 2009 by Tom Masters

The Google Book Settlement has become the stuff of great courtroom fiction – a battle of titans over the future of digital publishing.  Google’s agreement with the American Association of Publishers and the Authors Guild had been plodding along toward … Continue reading →

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The Emerging Future of Crowdsourced Journalismr

Posted on September 12, 2009 by Tom Masters

We are in the midst of a gigantic experiment in journalism – seeing if crowssourcing can work effectively alongside traditonal reporting.  In a post on hte Online Journalism Review, Robert Niles defined crowdsourced journalism in the following way: Crowdsourcing, in … Continue reading →

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Electric Storytelling

Posted on September 10, 2009 by Tom Masters

The new magazine, Electric Literature may represent the future for literary fiction in the age of new media.  The publication is a bi-monthly anthology of short fiction.  The first issue features stories by such literary notables as Pulitzer Prize-winner Michael … Continue reading →

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Julie and Julia – The Blook Goes to Hollywood

Posted on September 6, 2009 by Tom Masters

365 days. 536 recipes. One girl and a crappy outer borough kitchen. – Julie Powell (The Julie / Julia Project – August 25, 2002) Blog to book success stories have been around for awhile.  Now Julie & Julia has entered … Continue reading →

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After the Page

Posted on July 24, 2009 by Tom Masters

Since the development of written language, mankind has experimented with different reading “devices” and formats. Inscription on the walls of dwelling spaces or public buildings Engravings on clay tablets Scrolls Bound books with pages Over the last two thousand years … Continue reading →

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My Numbers, Myself – Personal Reading Metrics

Posted on July 14, 2009 by Tom Masters

Personal metrics – information that we collect about ourselves – have a natural appeal.  We want to be better – if we can measure something about ourselves and optimize it, we will.  Today that process is becoming easier with the … Continue reading →

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Reinventing the Community Newspaper – An Interview with Paul Baron of HometownTimes.com

Posted on June 24, 2009 by Tom Masters

The failure of newspapers in the United States has become a commonplace occurrence over the last few years.  Newspapers are in the middle of a perfect storm– declining readership, higher prices for paper and newsprint, and intense competition for ad … Continue reading →

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Matching Book Trailer Venues with Audience Expectations

Posted on June 15, 2009 by Tom Masters

a title=”blook looks icon” href=”http://futureperfectpublishing.com/wp-content/uploads/2007/08/blook-looks-icon.jpg”> Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. A couple of weeks ago … Continue reading →

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Blogs for Sale on Kindle – Selling Ice to Eskimos?

Posted on May 27, 2009 by Tom Masters

Amazon recently rolled out a new program called Kindle Publishing for Blogs.  The beta program offers Kindle owners subscriptions to blogs.  Blogger receive 30% of anywhere from $0.99 to $1.99 per reader per month; so for every thousand readers, a blogger … Continue reading →

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Book Trailers for Mall Rats

Posted on May 25, 2009 by Tom Masters

Digital billboards may soon become the latest way to market books.  They are essentially like large TV screens that can be programmed to rotate video ads according to schedule.   Advertisers are generally billed based on the impressions they are likely to … Continue reading →

Posted in Book videos, open publishing, publishing networks, readership strategies | Tagged , , , | 2 Comments