Category Archives: readership strategies

Strategies that both writers (and pubishers) can use to develop an audience for their work (or product lines)

Priced to Sell – e-Book Sellers Discover the Hidden Joys of Flexible Pricing

There has been a lot of discussion about how to price an e-book over the last few years.  Book pricing conventions from the print world–e.g., 5 times the cost of production or standard retail price points–offer no guidance in the … Continue reading

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The Author Marketing Platform – An Interview with Sue Collier

Marketing remains the toughest challenge for self published authors and publishers in a world where hundreds of thousands of books are published each year.   There are many channels and venues to consider and usually a  limited budget of time and … Continue reading

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The New New Bookstore

Just as libraries have been steadily overtaken by technology – in the form of computerized indexes, so too are bookstores now being drawn into the techno vortex.   Commentators have alternately speculated about the death of the book retailer and also … Continue reading

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Slow Cooked Branding – An Interview with PR Expert Patricia Vaccarino

Successful authors – whether intentionally or not – usually develop a strong brand identity for their work and themselves.  In the past, this often entailed an expensive PR and marketing campaign.  Now, the advent of social media has made brand … Continue reading

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Too Big to FAIL – FAIL Blog to WIN Book

The FAIL blog is a blog for our times.  It’s a visual celebration of human foibles and fallability.   The Wikipedia describes the site and its community thus: . . . a comedic blog website originally created by Leechio in January 2008. The blog … Continue reading

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Influence and Authority Book Marketing

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. There are many ways to do marketing and promotions but … Continue reading

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A New Ecology of Book Publishing

Several interlinked shifts are leading to a whole new ecology within book publishing.   First is the loss of jobs in the industry.  Over the past year, for example, employment in print related industries, including book publishing, has fallen by almost … Continue reading

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Rick Moody’s Novel Experiment with Microserialization

Electric Literature will begin a new venture in microserialization by ‘tweeting’ Rick Moody’s new story, Some Contemporary Characters, from November 30th to December 2nd.  Mr. Moody wrote the story expressly for Twitter.     As Andy Hunter, Editor in Cheif of Electric … Continue reading

Posted in author tools, blogs & writers, Interviews, open publishing, readership strategies | Tagged , , | 7 Comments

Murder She Twote – Here Come the Twitter Novels

As social media, like Facebook and Twitter, become more embedded into our lives, it seems only natural that writers would begin exploring how to use them as a new literary medium.  At first glance, it doesn’t seem feasible or sensible to consider … Continue reading

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How m-books Could Change Reading

The day of the m-book (e-books on mobile phones)  is rapidly approaching.  Recently one of the founders of LexCycle, the company that makes the Stanza e-book reader for iPhone, recently spoke at a Book Publishers Northwest meeting.  Stanaza’s numbers are impressive.  … Continue reading

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