Category Archives: publishing technology

New types of publishing technology – e.g. OnDemand Books – that have the potential to significantly change the production or marketing of books

Books by Number – Super Crunching to Find Profitable Titles

Posted on April 3, 2009 by Tom Masters

In his book Super Crunchers: Why Thinking by Numbers is the New Way to be Smart, Ian Ayres outlined how statistical methodologies are challenging expertise and intuition in a multitude of fields including seemingly unlikely areas such as film making.   In the book, … Continue reading →

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ebooks – Toward a Tipping Point?

Posted on March 27, 2009 by Tom Masters

The ebook continues on a roll.  March 8-14 was national Read an e-Book week and by all accounts was well received.  As if to underscore the continued success of the electronic reading format, the American Association of Publishers announced that … Continue reading →

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Richer Reading with Social Media – An Interview with Vidar Brekke of Social Intent

Posted on March 16, 2009 by Tom Masters

Recently, Broadway Books, (part of the Crown Group, a division of Random House), launched an innovative marketing strategy to promote David Bach’s new book Fight for Your Money which uses Facebook and Twitter as an integral part of its campaign.  The … Continue reading →

Posted in Interviews, open publishing, publishing strategy, publishing technology, readership strategies | 7 Comments

Teaser Books and Micro Market Testing

Posted on March 13, 2009 by Tom Masters

Recently, Penguin Books announced it would be bringing out more ultra short run teaser editions to better test the market for new titles and avoid the risk of longer book runs.  This cautious attitude is not surprising given the economic climate … Continue reading →

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Settling In with Google Book Search

Posted on February 18, 2009 by Tom Masters

Search is the primary way most of us navigate the Web.  Google has continually looked for new ways to improve the results of searches and today it’s index of websites is the most comprehensive in the world.  Yet the largest body … Continue reading →

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e-Books: a New Way to Optimize for Print?

Posted on February 8, 2009 by Tom Masters

The Business Blook as Beta PublishingOne of the benefits of living in a digital world is that it gets easier to measure everything.   For example, if we have an online store, we can measure the traffic that comes to our … Continue reading →

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Reimagining the e-book Experience

Posted on December 26, 2008 by Tom Masters

Over the last several years, e-books have experienced good growth relative to the overall market for books.  However, their overall share of that market is still small despite the fact that e-books have been around for years.  Some of the … Continue reading →

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Is Plastic Logic’s Reader a Kindle Killer?

Posted on November 29, 2008 by Tom Masters

New technology from Plastic Logic could threaten the Kindle’s brief reign as king of the e-reader hill.  Plastic Logic officially entered the e-reader wars when it unveiled its digital reader at the DEMO technology convention in September.  Its reader is based on plastic electronics … Continue reading →

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DIY Book Widgets May Soon Be Sprouting Up All Over

Posted on November 4, 2008 by Tom Masters

Today, authors and publishers have a number of powerful online book marketing tools at their disposal.  One example is the book trailer or book video.  In just a few years, this has become an important adjunct to the book PR … Continue reading →

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Two Steps Closer to Instant Book Gratification

Posted on September 8, 2008 by Tom Masters

The American Booksellers Association recently announced a partnership with Applewood Books that will enable its member booksellers to publish out-of-print books on demand.  Applewood Books specialize in publishing exacting recreations of historic books.  Its titles include complex reprints of children’s art and … Continue reading →

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