Category Archives: publishing strategy

Strategies – both traditional and new – that publishers can use to manage risk and increase profitability

Electric Storytelling

The new magazine, Electric Literature may represent the future for literary fiction in the age of new media.  The publication is a bi-monthly anthology of short fiction.  The first issue features stories by such literary notables as Pulitzer Prize-winner Michael … Continue reading

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After the Page

Since the development of written language, mankind has experimented with different reading “devices” and formats. Inscription on the walls of dwelling spaces or public buildings Engravings on clay tablets Scrolls Bound books with pages Over the last two thousand years … Continue reading

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Reinventing the Community Newspaper – An Interview with Paul Baron of HometownTimes.com

The failure of newspapers in the United States has become a commonplace occurrence over the last few years.  Newspapers are in the middle of a perfect storm– declining readership, higher prices for paper and newsprint, and intense competition for ad … Continue reading

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Contemplating the Google-book

According to a report in the NY Times, Google is preparing to enter the e-book market and take on Amazon.   The delivery platform is unclear, but it does not appear that Google is favoring any particular e-book device at this … Continue reading

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Blogs for Sale on Kindle – Selling Ice to Eskimos?

Amazon recently rolled out a new program called Kindle Publishing for Blogs.  The beta program offers Kindle owners subscriptions to blogs.  Blogger receive 30% of anywhere from $0.99 to $1.99 per reader per month; so for every thousand readers, a blogger … Continue reading

Posted in blog to book, blogs & writers, Journalism & Newspapers, open publishing, publishing strategy, readership strategies | Tagged , , | 2 Comments

Breaking News: Online Newspaper Success Story! – An Interview with Tracy Record of the West Seattle Blog

The last few years have been especially tough for newspapers in America.  Many papers which have been in business for more than a hundred years have been forced to close their doors for good; this includes one of my hometown … Continue reading

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ebooks – Toward a Tipping Point?

The ebook continues on a roll.  March 8-14 was national Read an e-Book week and by all accounts was well received.  As if to underscore the continued success of the electronic reading format, the American Association of Publishers announced that … Continue reading

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Richer Reading with Social Media – An Interview with Vidar Brekke of Social Intent

Recently, Broadway Books, (part of the Crown Group, a division of Random House), launched an innovative marketing strategy to promote David Bach’s new book Fight for Your Money which uses Facebook and Twitter as an integral part of its campaign.  The … Continue reading

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Teaser Books and Micro Market Testing

Recently, Penguin Books announced it would be bringing out more ultra short run teaser editions to better test the market for new titles and avoid the risk of longer book runs.  This cautious attitude is not surprising given the economic climate … Continue reading

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Journalism is Dead, Long Live Journalism!

The death of American newspapers is now occurring at an almost predictable pace.  Every day it seems we hear about another major newspaper closing its doors or declaring bankruptcy.  Today it was Denver’s venerable  Rocky Mountain News.  The phenomenon has become so epidemic … Continue reading

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