Category Archives: publishing networks

book publishing based on blog networks

In Demand! The Espresso Book Machine from On Demand Books

The Espresso Book Machine, manufactured and distributed by On Demand Books,  has created quite a stir since it was launched a few years ago.  The book printing system has been compared to a “book ATM.”  It can print books, stored in … Continue reading

Posted in Interviews, open publishing, publishing networks, publishing technology | Tagged , , , , , , | 3 Comments

Book Trailers for Mall Rats

Digital billboards may soon become the latest way to market books.  They are essentially like large TV screens that can be programmed to rotate video ads according to schedule.   Advertisers are generally billed based on the impressions they are likely to … Continue reading

Posted in Book videos, open publishing, publishing networks, readership strategies | Tagged , , , | 2 Comments

Author Lofts and Pyramids of Value

Why do authors write?  They want a wide exposure for their ideas and stories.  Publishers have generally focused on playing the role of Darwinian gatekeeper for those ideas; determining which will live and die accoring to often opaque criteria.  This … Continue reading

Posted in author tools, blog to book, blogs & writers, book marketing, open publishing, publishing analytics, publishing networks, publishing strategy, readership strategies | Tagged , , , | 4 Comments

The Blook Network – Farewell to the Slush Pile

Blog networkshave been around for awhile and represent a new form of online publishing – functioning as online magazines or newspapers.  In earlier posts, I have talked in general terms about how blog networks might serve as the foundation for … Continue reading

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The End of Influence as We Know It

The idea that there are highly influential people who are trendsetters for the rest of us is very seductive.  So seductive, in fact, that it has held sway in marketing circles, in one form or another, for over five decades.  The media has picked … Continue reading

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Blog Networks Rising – An Interview with b5media’s Jeremy Wright

We have often speculated that blog networks will play a key role in the future of publishing.  We decided to get an expert’s opinion and talk with Jeremy Wright, the CEO of b5 media.  ZDNet defines a blog network as “An … Continue reading

Posted in blogs & writers, Interviews, open publishing, publishing analytics, publishing networks, publishing strategy, readership strategies | Tagged , , , | Leave a comment

The Huffington Post – Seeds of a New Journalism?

The Huffington Post, the creation of Arianna Huffington, was featured in an article by Richard Siklos in the November 12 issue of Fortune magazine.  The article charts its rising acceptance as a media outlet to be taken seriously.  What was intriguing about the story, however, is that it … Continue reading

Posted in Journalism & Newspapers, open publishing, publishing analytics, publishing networks, readership strategies | Tagged , , | 6 Comments

Thoughts about Building a Blog Network

In a post about a year ago on ProBlogger, Mac Slocum of Fodder Networks, reflected on mistakes he had made with his bllog network.  He focused on 5 hurdles he had to overcome: Underestimating the time commitment of developing multiple … Continue reading

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Blog Network Scorecards

In earlier posts,  I’ve talked about the advantages for independent publishers of using blog networks.  One of the key advantages is that a group of related blogs can provide comprehensive and overlapping (but not duplicate) topic coverage for a given … Continue reading

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The Value of Your Blog

There is always a great deal of excitement among bloggers when the latest announcement of a blog sale is made.  With some of the high prices paid by Old Media for popular blogs or blog networks lately, it inspires all … Continue reading

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