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Category Archives: publishing networks
In Demand! The Espresso Book Machine from On Demand Books
The Espresso Book Machine, manufactured and distributed by On Demand Books, has created quite a stir since it was launched a few years ago. The book printing system has been compared to a “book ATM.” It can print books, stored in … Continue reading
Book Trailers for Mall Rats
Digital billboards may soon become the latest way to market books. They are essentially like large TV screens that can be programmed to rotate video ads according to schedule. Advertisers are generally billed based on the impressions they are likely to … Continue reading
Author Lofts and Pyramids of Value
Why do authors write? They want a wide exposure for their ideas and stories. Publishers have generally focused on playing the role of Darwinian gatekeeper for those ideas; determining which will live and die accoring to often opaque criteria. This … Continue reading
The Blook Network – Farewell to the Slush Pile
Blog networkshave been around for awhile and represent a new form of online publishing – functioning as online magazines or newspapers. In earlier posts, I have talked in general terms about how blog networks might serve as the foundation for … Continue reading
Posted in blog to book, blogs & writers, open publishing, publishing analytics, publishing networks
Tagged blook, blook netowrk
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The End of Influence as We Know It
The idea that there are highly influential people who are trendsetters for the rest of us is very seductive. So seductive, in fact, that it has held sway in marketing circles, in one form or another, for over five decades. The media has picked … Continue reading
Blog Networks Rising – An Interview with b5media’s Jeremy Wright
We have often speculated that blog networks will play a key role in the future of publishing. We decided to get an expert’s opinion and talk with Jeremy Wright, the CEO of b5 media. ZDNet defines a blog network as “An … Continue reading
The Huffington Post – Seeds of a New Journalism?
The Huffington Post, the creation of Arianna Huffington, was featured in an article by Richard Siklos in the November 12 issue of Fortune magazine. The article charts its rising acceptance as a media outlet to be taken seriously. What was intriguing about the story, however, is that it … Continue reading
Thoughts about Building a Blog Network
In a post about a year ago on ProBlogger, Mac Slocum of Fodder Networks, reflected on mistakes he had made with his bllog network. He focused on 5 hurdles he had to overcome: Underestimating the time commitment of developing multiple … Continue reading
Blog Network Scorecards
In earlier posts, I’ve talked about the advantages for independent publishers of using blog networks. One of the key advantages is that a group of related blogs can provide comprehensive and overlapping (but not duplicate) topic coverage for a given … Continue reading
The Value of Your Blog
There is always a great deal of excitement among bloggers when the latest announcement of a blog sale is made. With some of the high prices paid by Old Media for popular blogs or blog networks lately, it inspires all … Continue reading