Category Archives: publishing analytics

How to use metrics to make informed publishing investment decisions

Petabytes vs. Puny Books

The July 2008 issue of Wired has a thought provoking article by Chris Anderson entitled The Petabyte Age.  A petabyteis an unimaginably large amount of data – 1,000 terabytes or a quadrillion bytes.  The article catalogs a number of important applications … Continue reading

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The Blook Network – Farewell to the Slush Pile

Blog networkshave been around for awhile and represent a new form of online publishing – functioning as online magazines or newspapers.  In earlier posts, I have talked in general terms about how blog networks might serve as the foundation for … Continue reading

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Initial Attention Abandonment – The 10% Rule of Internet Video

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. Nielsen ratings systems did away with using view counts … Continue reading

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We Like to Watch – Who’s Monitoring Your Reads?

Could our books be spying on us?  While this might sound like the ravings of a paranoid delusional, marketers, supplied by willing service vendors, and armed with plenty of computing power, are able to extract a fair amount of information about our … Continue reading

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High Commodity Prices – The New Threat to Books?

Should we prepare for significantly higher book prices?  The signals from the commodities markets seem to be saying an emphatic “yes!”  Commodity prices are rising to new heights driven by a number of factors, including:  increased competition from rapidly industrializing … Continue reading

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Why Every Author Should Blog

First consider the size and structure of the blogosphere.  The popularity of blogs has soared in the last few years.  There are now over 100 million blogs tracked by Technorati, which doesn’t even include the more than 70 million Chinese … Continue reading

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Citizen Reviews Rule the Many Vendor’d Web

Don’t underestimate the power of customer reviews to influence buyer behavior and impact product sales.  New studies are confirming this message to online vendors, including book publishers.  As reported on e-Marketer, recent studies conducted by PowerReviews, the e-tailing group and Avenue … Continue reading

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Managing Your Book Marketing Portfolio

Movie producers have developed many different channels to help offset the high cost of films.  These include theatre distribution, TV, DVD sales and rentals, and movie merchandise tie-ins (e.g. see Movie Money).  Book publishers don’t generally have seven or eight … Continue reading

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Emerging Blook Motifs

Blog to book stories are becoming more commonplace.  We have chronicled a number of such examples, and you can find a virtual library of blog to book stories on Blooking Central.  Some of these were serendipitous, but more and more writers, … Continue reading

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Utilizing Video Analytics – Formulas and Probabilities

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers Monitoring the effectiveness of a book video campaign is … Continue reading

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