Category Archives: podcasting

podcasting tools, techniques and strategies for authors and publishers

Four Quadrant Zooming – An Interview with Max Quick Series Author Mark Jeffrey

Posted on August 20, 2008 by Tom Masters

Most of us have enough on our hands just keeping up with our day jobs.  But Mark Jeffrey, author of the ultra popular Max Quick series of books and podcast audiobooks has two day jobs.  His first podiobook, Max Quick 1: … Continue reading →

Posted in author tools, blogs & writers, book marketing, Interviews, open publishing, podcasting, publishing strategy, readership strategies | Tagged , , , , , , , | 4 Comments

Podcast Novelist Extraordinarie – An Interview with 7th Son’s J.C. Hutchins

Posted on August 17, 2008 by Tom Masters

J.C. Hutchins is a groundbreaking pioneer in the realm of building participative fan-based communities around works of fiction.  He is the author of the 7th Son trilogy, the most popular podcast novel series in history.  The technothriller trilogy, distributed as … Continue reading →

Posted in author tools, book marketing, Interviews, open publishing, podcasting, publishing strategy, readership strategies | Tagged , , , , , | Leave a comment

Emerging Blook Motifs

Posted on February 4, 2008 by Tom Masters

Blog to book stories are becoming more commonplace.  We have chronicled a number of such examples, and you can find a virtual library of blog to book stories on Blooking Central.  Some of these were serendipitous, but more and more writers, … Continue reading →

Posted in blog to book, blogs & writers, open publishing, podcasting, publishing analytics | Tagged , , , , | 1 Comment

Back to the Future with Story Podcasts

Posted on January 20, 2008 by Tom Masters

Humanity never tires of hearing a good story.  In ancient times, stories were told around a roaring campfire.  The oral tradition evolved and continues even after the written word had become the dominant way to retain cultural knowledge.   Radio and now podcasts are its … Continue reading →

Posted in author tools, open publishing, podcasting, publishing technology, readership strategies | Tagged , , , , , | 2 Comments

The Blookable Podcast – An Angle I Hadn’t Considered

Posted on January 10, 2008 by Tom Masters

Blook Looks by Cheryl Hagedorn Cheryl Hagedorn authors Blooking Central, which examines published books to discover what makes for a blookable blog. Kathleen Dixon Donnelly’s first blook, Gypsy Teacher: Dixon Donnelly @ Sea, is a collection of posts to her … Continue reading →

Posted in blog to book, Columns, open publishing, podcasting | Tagged , , , | 2 Comments

An Interview with Podcast Novel Superstar Scott Sigler

Posted on September 8, 2007 by Tom Masters

New authors have always faced the challenge of getting past the book publishing gatekeepers – agents and acquistion editors.  Scott Sigler found a new way into the castle.  Scott’s work revolves around modern science’s dichotomy of simultaneously producing good and … Continue reading →

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Authorcasts – Voice Over IP Book Touring

Posted on August 29, 2007 by Tom Masters

For many authors who are trying to promote their book, budget and time are always pressing issues.  Especially when it comes to book tours.  The traditional book tour is time consuming and expensive.  The author wants to tour, meet fans and … Continue reading →

Posted in author tools, open publishing, podcasting, readership strategies | 1 Comment

Author Podcast Marketing Samplers

Posted on August 12, 2007 by Tom Masters

Authors are discovering that podcasts can be used for serializing their work, and also as a marketing tool – e.g. to record and distribute interviews and readings.  Over the last several years, many podcast services have sprung up to make it … Continue reading →

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Grammar Groove – An Interview with Grammar Girl Mignon Fogarty

Posted on August 3, 2007 by Tom Masters

While podcasting is still a relatively young medium, podcast listenership is growing steadily.  According to a recent forecast from e-Marketer, advertisers  will spend $240 million on embedded podcast advertising in 2008 and $400 million by 2011.  One of the hottest podcasts today is Grammar … Continue reading →

Posted in Interviews, podcasting, readership strategies | 4 Comments

You’re on the Air . . . a Podcast of One’s Own

Posted on June 21, 2007 by Tom Masters

Using podcasting as part of a blog to book network seems like a natural these days.  Why?  Podcasts have reach – PodNova is currently tracking over 70,000 podcasts and the number is growing steadily.  From a report by The Diffusion … Continue reading →

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