Category Archives: Interviews

Interviews with experts

Richer Reading with Social Media – An Interview with Vidar Brekke of Social Intent

Recently, Broadway Books, (part of the Crown Group, a division of Random House), launched an innovative marketing strategy to promote David Bach’s new book Fight for Your Money which uses Facebook and Twitter as an integral part of its campaign.  The … Continue reading

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Beneath the Pale Surface of Book Marketing – An Interview with Author Janey Bennett

Here’s a scary story for you.  Imagine laboring on your novel for seven long years.  Finally – it’s complete.  You deliver your finished work to your publisher, who, at that decisive moment, closes his business.  As far as the marketing of your book goes, … Continue reading

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Achieving Depth in Chunks – An Interview with Online Reporter Monica Guzman of the Seattle P-I

In the US, newspapers have struggled to come to grips with both the threat and the opportunity presented by the Internet.  At a recent conference on blogging, I met Monica Guzman, a staff blogger for one of Seattle’s two daily newspapers, … Continue reading

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Cultivating a New Generation of Bestselling Authors – An Interview with Lou Aronica of The Story Plant

Lou Aronica is one of the true innovators in book publishing.  As publisher of Avon Books, Lou launched the Eos imprint, now celebrating its tenth anniversary. Also at Avon , he built publishing programs for Dennis Lehane, Susan Elizabeth Phillips, … Continue reading

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Authentic Green – An Interview with Chelsea Green Publishing’s Margo Baldwin

Chelsea Green Publishing was established by Ian and Margo Baldwin in 1984, and got launched in a big way with the publication of The Man Who Planted Treesby Jean Giano. Today, Chelsea Green is considered the major publisher of books … Continue reading

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Four Quadrant Zooming – An Interview with Max Quick Series Author Mark Jeffrey

Most of us have enough on our hands just keeping up with our day jobs.  But Mark Jeffrey, author of the ultra popular Max Quick series of books and podcast audiobooks has two day jobs.  His first podiobook, Max Quick 1: … Continue reading

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Podcast Novelist Extraordinarie – An Interview with 7th Son’s J.C. Hutchins

J.C. Hutchins is a groundbreaking pioneer in the realm of building participative fan-based communities around works of fiction.  He is the author of the 7th Son trilogy, the most popular podcast novel series in history.  The technothriller trilogy, distributed as … Continue reading

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An Interview with Twelve’s Jonathan Karp

Jonathan Karp is Publisher and Editor-in-Chief of Twelve, a new imprint within the Hachette Book Group.  The imprint was established in August 2005 with the mandate to publish no more than one book per month.  Eight of the first twelve books published … Continue reading

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Books to Build a Better World – An Interview with New Society Publishers’ Chris & Judith Plant

New Society Publishers is committed to facilitating social change and its mandate embraces a broad social transformation toward sustainability.  But New Society Publishers goes beyond simply publishing books on topics such as globalization, green building, renewable energy, conscientious commerce and … Continue reading

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Publishing’s Challenges & Opportunities – An Interview with Bruce Batchelor

Bruce Batchelor has long been a publishing pioneer, innovator and leading advocate for independent (“indie”) publishing.  He recently shared his experiences as a publisher, as well as the challenges and opportunities facing the book publishing industry today.  Bruce is the founder … Continue reading

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