Category Archives: Interviews

Interviews with experts

Richer Reading with Social Media – An Interview with Vidar Brekke of Social Intent

Posted on March 16, 2009 by Tom Masters

Recently, Broadway Books, (part of the Crown Group, a division of Random House), launched an innovative marketing strategy to promote David Bach’s new book Fight for Your Money which uses Facebook and Twitter as an integral part of its campaign.  The … Continue reading →

Posted in Interviews, open publishing, publishing strategy, publishing technology, readership strategies | 7 Comments

Beneath the Pale Surface of Book Marketing – An Interview with Author Janey Bennett

Posted on November 25, 2008 by Tom Masters

Here’s a scary story for you.  Imagine laboring on your novel for seven long years.  Finally – it’s complete.  You deliver your finished work to your publisher, who, at that decisive moment, closes his business.  As far as the marketing of your book goes, … Continue reading →

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Achieving Depth in Chunks – An Interview with Online Reporter Monica Guzman of the Seattle P-I

Posted on October 24, 2008 by Tom Masters

In the US, newspapers have struggled to come to grips with both the threat and the opportunity presented by the Internet.  At a recent conference on blogging, I met Monica Guzman, a staff blogger for one of Seattle’s two daily newspapers, … Continue reading →

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Cultivating a New Generation of Bestselling Authors – An Interview with Lou Aronica of The Story Plant

Posted on October 1, 2008 by Tom Masters

Lou Aronica is one of the true innovators in book publishing.  As publisher of Avon Books, Lou launched the Eos imprint, now celebrating its tenth anniversary. Also at Avon , he built publishing programs for Dennis Lehane, Susan Elizabeth Phillips, … Continue reading →

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Authentic Green – An Interview with Chelsea Green Publishing’s Margo Baldwin

Posted on August 28, 2008 by Tom Masters

Chelsea Green Publishing was established by Ian and Margo Baldwin in 1984, and got launched in a big way with the publication of The Man Who Planted Treesby Jean Giano. Today, Chelsea Green is considered the major publisher of books … Continue reading →

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Four Quadrant Zooming – An Interview with Max Quick Series Author Mark Jeffrey

Posted on August 20, 2008 by Tom Masters

Most of us have enough on our hands just keeping up with our day jobs.  But Mark Jeffrey, author of the ultra popular Max Quick series of books and podcast audiobooks has two day jobs.  His first podiobook, Max Quick 1: … Continue reading →

Posted in author tools, blogs & writers, book marketing, Interviews, open publishing, podcasting, publishing strategy, readership strategies | Tagged , , , , , , , | 4 Comments

Podcast Novelist Extraordinarie – An Interview with 7th Son’s J.C. Hutchins

Posted on August 17, 2008 by Tom Masters

J.C. Hutchins is a groundbreaking pioneer in the realm of building participative fan-based communities around works of fiction.  He is the author of the 7th Son trilogy, the most popular podcast novel series in history.  The technothriller trilogy, distributed as … Continue reading →

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An Interview with Twelve’s Jonathan Karp

Posted on August 10, 2008 by Tom Masters

Jonathan Karp is Publisher and Editor-in-Chief of Twelve, a new imprint within the Hachette Book Group.  The imprint was established in August 2005 with the mandate to publish no more than one book per month.  Eight of the first twelve books published … Continue reading →

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Books to Build a Better World – An Interview with New Society Publishers’ Chris & Judith Plant

Posted on June 19, 2008 by Tom Masters

New Society Publishers is committed to facilitating social change and its mandate embraces a broad social transformation toward sustainability.  But New Society Publishers goes beyond simply publishing books on topics such as globalization, green building, renewable energy, conscientious commerce and … Continue reading →

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Publishing’s Challenges & Opportunities – An Interview with Bruce Batchelor

Posted on June 15, 2008 by Tom Masters

Bruce Batchelor has long been a publishing pioneer, innovator and leading advocate for independent (“indie”) publishing.  He recently shared his experiences as a publisher, as well as the challenges and opportunities facing the book publishing industry today.  Bruce is the founder … Continue reading →

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