Category Archives: Interviews

Interviews with experts

The Author Marketing Platform – An Interview with Sue Collier

Marketing remains the toughest challenge for self published authors and publishers in a world where hundreds of thousands of books are published each year.   There are many channels and venues to consider and usually a  limited budget of time and … Continue reading

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Slow Cooked Branding – An Interview with PR Expert Patricia Vaccarino

Successful authors – whether intentionally or not – usually develop a strong brand identity for their work and themselves.  In the past, this often entailed an expensive PR and marketing campaign.  Now, the advent of social media has made brand … Continue reading

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Rick Moody’s Novel Experiment with Microserialization

Electric Literature will begin a new venture in microserialization by ‘tweeting’ Rick Moody’s new story, Some Contemporary Characters, from November 30th to December 2nd.  Mr. Moody wrote the story expressly for Twitter.     As Andy Hunter, Editor in Cheif of Electric … Continue reading

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e-Book Alchemy – An Interview with Olive Technology’s Virginia Thomas

By almost any reckoning, e-books are a fast growing segment of the book publishing industry.  Many self-published authors and traditional publishers who have been reluctant to publish in e-book format are now considering it.  However, because there are many competing … Continue reading

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In Demand! The Espresso Book Machine from On Demand Books

The Espresso Book Machine, manufactured and distributed by On Demand Books,  has created quite a stir since it was launched a few years ago.  The book printing system has been compared to a “book ATM.”  It can print books, stored in … Continue reading

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Village Books and the Espresso Book Machine – 4 million Books to Go

Future Perfect Publishing has been following the Espresso Book Machine for the last several years.  The Espresso Book Machine, sometimes called the “book ATM” is developed and marketed by On Demand Books.  The system, about the size of a photocopier, … Continue reading

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Reinventing the Community Newspaper – An Interview with Paul Baron of HometownTimes.com

The failure of newspapers in the United States has become a commonplace occurrence over the last few years.  Newspapers are in the middle of a perfect storm– declining readership, higher prices for paper and newsprint, and intense competition for ad … Continue reading

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Tracking Coffee House Commuter Culture – An Interview with Gregg Taylor and Lori Thiessen

We have often discussed the benefits of blogging for authors.  Blogs are a great platform for building an audience while you develop your work.  But blogs can also serve as an excellent vehicle for researching your book, especially when you are … Continue reading

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Giving the Author Elevaotr Speech a Lift – An Interview with Media Skills Expert Lorraine Howell

Ironically, often one of the toughest things for an uthor to do is talk about his or her book in a way that gets people interested in buying it or at least learning more about it.  This is especially true when … Continue reading

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Breaking News: Online Newspaper Success Story! – An Interview with Tracy Record of the West Seattle Blog

The last few years have been especially tough for newspapers in America.  Many papers which have been in business for more than a hundred years have been forced to close their doors for good; this includes one of my hometown … Continue reading

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