Category Archives: Columns

Contributions from regular guest posters.

Cool Kids Read – Recruiting Young Readers with Book Trailers

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. According to the Pew/Internet Project findings, 3 of 4 young … Continue reading

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Viral Book Video and Online Book Ads

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. There are two ways to get video promotion for … Continue reading

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Now Playing – The News and Improved Book Video

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. There is a lot going on with digital video … Continue reading

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Utilizing Video Analytics – Formulas and Probabilities

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers Monitoring the effectiveness of a book video campaign is … Continue reading

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The Blookable Podcast – An Angle I Hadn’t Considered

Blook Looks by Cheryl Hagedorn Cheryl Hagedorn authors Blooking Central, which examines published books to discover what makes for a blookable blog. Kathleen Dixon Donnelly’s first blook, Gypsy Teacher: Dixon Donnelly @ Sea, is a collection of posts to her … Continue reading

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Go Beyond Just Producing the Book Video

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers It’s hard to sell something creative when most creative … Continue reading

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Book Advertising: Find a Symbiosis Between Broadcast and Broadband Approaches

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers Broadcast Advertising:  The Pros & Cons There’s something good to … Continue reading

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The Book of Enemy – Cautionary Tale of a Collaborative, Multimedia Blook

Blook Looks by Cheryl Hagedorn Cheryl Hagedorn authors Blooking Central, which examines published books to discover what makes for a blookable blog. In late August of this year, Steve Garfield posted at Off on a Tangent about an exciting new … Continue reading

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Taking a Balanced Approach to Book Video Marketing

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers The pace of technology leaves many of us struggling … Continue reading

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Book Videos Inside – The Story about the Story about the Story

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers Book videos are becoming a popular and accepted form of … Continue reading

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