Category Archives: Columns

Contributions from regular guest posters.

Does Your Online Presence Pass the Truth Test?

What’s the fastest-growing marketing trend on the Internet? I’m sad to say it’s the “fakeosphere.” Yes, fake blogs (called “flogs”), fake web news sites and fake testimonials. They look like the real thing, right down to comments posted by “bloggers” … Continue reading

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Influence and Authority Book Marketing

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. There are many ways to do marketing and promotions but … Continue reading

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Matching Book Trailer Venues with Audience Expectations

a title=”blook looks icon” href=”http://futureperfectpublishing.com/wp-content/uploads/2007/08/blook-looks-icon.jpg”> Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. A couple of weeks ago … Continue reading

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Losing Hope, Banishing Fear and Following Ad Dollars to the Web

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. There is much debate in the advertising and marketing world … Continue reading

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In-Transit Viewing of Book Trailers – A Potent New Book Marketing Venue

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. Can out-of-home markets be the secret to stimulating books sales?  … Continue reading

Posted in author tools, Book videos, Columns, publishing strategy, readership strategies | Tagged , , , | 6 Comments

Understanding Video SPAM and Protecting Your Brand

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. According to Wikipedia, SPAM is the “abuse of electronic messaging … Continue reading

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Smart Tradeoffs in the Battle Against Book Trailer Trash

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. A key consideration when producing a book video is … Continue reading

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400 Ways to Move your Trailer – Book Video Distribution Takes Off

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. As book videos become more important in the book … Continue reading

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The Wall Street Journal Watches Book Marketing – My Take

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. If you read The Wall Street Journal then you … Continue reading

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Initial Attention Abandonment – The 10% Rule of Internet Video

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. Nielsen ratings systems did away with using view counts … Continue reading

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