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Links of Interest
- Blog to Book & Beyond
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- Joe Wikert's Publishing Blog 2020 Blog
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- Self Publishing (by Morris Rosenthal)
- Thomas Riggs & Co.
Category Archives: Columns
Does Your Online Presence Pass the Truth Test?
What’s the fastest-growing marketing trend on the Internet? I’m sad to say it’s the “fakeosphere.” Yes, fake blogs (called “flogs”), fake web news sites and fake testimonials. They look like the real thing, right down to comments posted by “bloggers” … Continue reading
Posted in author tools, blogs & writers, Columns, open publishing
Tagged fake blogs, fake websites, flogs, Marsha Friedman, online presence
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Influence and Authority Book Marketing
Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. There are many ways to do marketing and promotions but … Continue reading
Matching Book Trailer Venues with Audience Expectations
a title=”blook looks icon” href=”http://futureperfectpublishing.com/wp-content/uploads/2007/08/blook-looks-icon.jpg”> Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. A couple of weeks ago … Continue reading
Posted in book marketing, Book videos, Columns, open publishing, readership strategies
Tagged book trailer, book trailer in theater, book video, iPhone, iPod, PSP, smart phone, Wii
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Losing Hope, Banishing Fear and Following Ad Dollars to the Web
Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. There is much debate in the advertising and marketing world … Continue reading
Understanding Video SPAM and Protecting Your Brand
Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. According to Wikipedia, SPAM is the “abuse of electronic messaging … Continue reading
Posted in book marketing, Book videos, Columns, open publishing, readership strategies
Tagged spam, video spam
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Smart Tradeoffs in the Battle Against Book Trailer Trash
Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. A key consideration when producing a book video is … Continue reading
400 Ways to Move your Trailer – Book Video Distribution Takes Off
Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. As book videos become more important in the book … Continue reading
Initial Attention Abandonment – The 10% Rule of Internet Video
Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. Nielsen ratings systems did away with using view counts … Continue reading