Category Archives: Columns

Contributions from regular guest posters.

Does Your Online Presence Pass the Truth Test?

Posted on December 27, 2012 by Marsha Friedman

What’s the fastest-growing marketing trend on the Internet? I’m sad to say it’s the “fakeosphere.” Yes, fake blogs (called “flogs”), fake web news sites and fake testimonials. They look like the real thing, right down to comments posted by “bloggers” … Continue reading →

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Influence and Authority Book Marketing

Posted on December 21, 2009 by Tom Masters

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. There are many ways to do marketing and promotions but … Continue reading →

Posted in book marketing, Book videos, Columns, open publishing, readership strategies | Tagged , , , , | 2 Comments

Matching Book Trailer Venues with Audience Expectations

Posted on June 15, 2009 by Tom Masters

a title=”blook looks icon” href=”http://futureperfectpublishing.com/wp-content/uploads/2007/08/blook-looks-icon.jpg”> Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. A couple of weeks ago … Continue reading →

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Losing Hope, Banishing Fear and Following Ad Dollars to the Web

Posted on April 7, 2009 by Tom Masters

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. There is much debate in the advertising and marketing world … Continue reading →

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In-Transit Viewing of Book Trailers – A Potent New Book Marketing Venue

Posted on January 28, 2009 by Tom Masters

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. Can out-of-home markets be the secret to stimulating books sales?  … Continue reading →

Posted in author tools, Book videos, Columns, publishing strategy, readership strategies | Tagged , , , | 6 Comments

Understanding Video SPAM and Protecting Your Brand

Posted on December 8, 2008 by Tom Masters

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. According to Wikipedia, SPAM is the “abuse of electronic messaging … Continue reading →

Posted in book marketing, Book videos, Columns, open publishing, readership strategies | Tagged , | 2 Comments

Smart Tradeoffs in the Battle Against Book Trailer Trash

Posted on September 22, 2008 by Tom Masters

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. A key consideration when producing a book video is … Continue reading →

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400 Ways to Move your Trailer – Book Video Distribution Takes Off

Posted on August 14, 2008 by Tom Masters

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. As book videos become more important in the book … Continue reading →

Posted in author tools, Book videos, Columns, open publishing, readership strategies | Tagged , , , , , , | 2 Comments

The Wall Street Journal Watches Book Marketing – My Take

Posted on June 11, 2008 by Tom Masters

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. If you read The Wall Street Journal then you … Continue reading →

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Initial Attention Abandonment – The 10% Rule of Internet Video

Posted on May 5, 2008 by Tom Masters

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. Nielsen ratings systems did away with using view counts … Continue reading →

Posted in Columns, open publishing, publishing analytics, readership strategies | Tagged , , , , | 1 Comment