Category Archives: Book videos

How authors and publishers use book videos to market their titles.

Influence and Authority Book Marketing

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. There are many ways to do marketing and promotions but … Continue reading

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Matching Book Trailer Venues with Audience Expectations

a title=”blook looks icon” href=”http://futureperfectpublishing.com/wp-content/uploads/2007/08/blook-looks-icon.jpg”> Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. A couple of weeks ago … Continue reading

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Book Trailers for Mall Rats

Digital billboards may soon become the latest way to market books.  They are essentially like large TV screens that can be programmed to rotate video ads according to schedule.   Advertisers are generally billed based on the impressions they are likely to … Continue reading

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Losing Hope, Banishing Fear and Following Ad Dollars to the Web

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. There is much debate in the advertising and marketing world … Continue reading

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In-Transit Viewing of Book Trailers – A Potent New Book Marketing Venue

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. Can out-of-home markets be the secret to stimulating books sales?  … Continue reading

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Understanding Video SPAM and Protecting Your Brand

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. According to Wikipedia, SPAM is the “abuse of electronic messaging … Continue reading

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On Being Visual – Author Video Blogs

Authors have one more tool they can use to build community around their work – the video blog.  A video blog (also called a vlog) is essentially a blog that uses video vs. text as its primary way to communicate.  According … Continue reading

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Smart Tradeoffs in the Battle Against Book Trailer Trash

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. A key consideration when producing a book video is … Continue reading

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400 Ways to Move your Trailer – Book Video Distribution Takes Off

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. As book videos become more important in the book … Continue reading

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Petabytes vs. Puny Books

The July 2008 issue of Wired has a thought provoking article by Chris Anderson entitled The Petabyte Age.  A petabyteis an unimaginably large amount of data – 1,000 terabytes or a quadrillion bytes.  The article catalogs a number of important applications … Continue reading

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