Category Archives: book marketing

New techniques for marketing books

Understanding Video SPAM and Protecting Your Brand

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. According to Wikipedia, SPAM is the “abuse of electronic messaging … Continue reading

Posted in book marketing, Book videos, Columns, open publishing, readership strategies | Tagged , | 2 Comments

The Novel Always Rings Twice – Books on Mobile Phones

Mobile phones are now emerging as a viable distribution channel for publishers.  In this respect, the international publishing community is far ahead of their US counterparts.  According to a recent post on TechCrunch, in Japan, half of the top selling … Continue reading

Posted in author tools, book marketing, open publishing, publishing strategy, readership strategies | 1 Comment

Beneath the Pale Surface of Book Marketing – An Interview with Author Janey Bennett

Here’s a scary story for you.  Imagine laboring on your novel for seven long years.  Finally – it’s complete.  You deliver your finished work to your publisher, who, at that decisive moment, closes his business.  As far as the marketing of your book goes, … Continue reading

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On Being Visual – Author Video Blogs

Authors have one more tool they can use to build community around their work – the video blog.  A video blog (also called a vlog) is essentially a blog that uses video vs. text as its primary way to communicate.  According … Continue reading

Posted in author tools, blog to book, blogs & writers, book marketing, Book videos, open publishing, readership strategies | Tagged , , , , | 3 Comments

Author Lofts and Pyramids of Value

Why do authors write?  They want a wide exposure for their ideas and stories.  Publishers have generally focused on playing the role of Darwinian gatekeeper for those ideas; determining which will live and die accoring to often opaque criteria.  This … Continue reading

Posted in author tools, blog to book, blogs & writers, book marketing, open publishing, publishing analytics, publishing networks, publishing strategy, readership strategies | Tagged , , , | 5 Comments

DIY Book Widgets May Soon Be Sprouting Up All Over

Today, authors and publishers have a number of powerful online book marketing tools at their disposal.  One example is the book trailer or book video.  In just a few years, this has become an important adjunct to the book PR … Continue reading

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Booktour.com – A DIY Publicity Tool for Authors

Whether authors like it or not, more publishers now expect them to shoulder a significant portion of the marketing and publicity for their books.  A variety of useful tools is now available to ease the burden.  We’ll talk briefly about … Continue reading

Posted in author tools, book marketing, open publishing, readership strategies | Tagged , , | 6 Comments

Cultivating a New Generation of Bestselling Authors – An Interview with Lou Aronica of The Story Plant

Lou Aronica is one of the true innovators in book publishing.  As publisher of Avon Books, Lou launched the Eos imprint, now celebrating its tenth anniversary. Also at Avon , he built publishing programs for Dennis Lehane, Susan Elizabeth Phillips, … Continue reading

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Marketing by Degrees

In A Streetcar Named Desire, Blanche DuBois tells the kind hearted doctor, who takes her away to the mental hospital after her breakdown, that she always depended on the kindness of strangers.  The same could be said of many publishers.  … Continue reading

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Smart Tradeoffs in the Battle Against Book Trailer Trash

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. A key consideration when producing a book video is … Continue reading

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