Category Archives: book marketing

New techniques for marketing books

Fifty Shades of Grey (and Green)

The book Fifty Shades of Grey, published as the first in a trilogy in 2011 by E L James, turned out to be more than just a surprise bestseller. According to a recent article in  Bloomberg BusinessWeek, it has now … Continue reading

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Crowdfunding – The New Way to Fund Book Deals?

Self-publishing has been propelled by print on demand technologies that have made it possible to produce books to order and thus control the investment in book inventory.  But many authors have discovered to their dismay that distribution, publicity and marketing … Continue reading

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The Author Marketing Platform – An Interview with Sue Collier

Marketing remains the toughest challenge for self published authors and publishers in a world where hundreds of thousands of books are published each year.   There are many channels and venues to consider and usually a  limited budget of time and … Continue reading

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The New New Bookstore

Just as libraries have been steadily overtaken by technology – in the form of computerized indexes, so too are bookstores now being drawn into the techno vortex.   Commentators have alternately speculated about the death of the book retailer and also … Continue reading

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Slow Cooked Branding – An Interview with PR Expert Patricia Vaccarino

Successful authors – whether intentionally or not – usually develop a strong brand identity for their work and themselves.  In the past, this often entailed an expensive PR and marketing campaign.  Now, the advent of social media has made brand … Continue reading

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Influence and Authority Book Marketing

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. There are many ways to do marketing and promotions but … Continue reading

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A New Ecology of Book Publishing

Several interlinked shifts are leading to a whole new ecology within book publishing.   First is the loss of jobs in the industry.  Over the past year, for example, employment in print related industries, including book publishing, has fallen by almost … Continue reading

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Julie and Julia – The Blook Goes to Hollywood

365 days. 536 recipes. One girl and a crappy outer borough kitchen. – Julie Powell (The Julie / Julia Project – August 25, 2002) Blog to book success stories have been around for awhile.  Now Julie & Julia has entered … Continue reading

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Matching Book Trailer Venues with Audience Expectations

a title=”blook looks icon” href=”http://futureperfectpublishing.com/wp-content/uploads/2007/08/blook-looks-icon.jpg”> Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. A couple of weeks ago … Continue reading

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Contemplating the Google-book

According to a report in the NY Times, Google is preparing to enter the e-book market and take on Amazon.   The delivery platform is unclear, but it does not appear that Google is favoring any particular e-book device at this … Continue reading

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