Category Archives: blogs & writers

How writers can use blogs to develop and market their work

Achieving Depth in Chunks – An Interview with Online Reporter Monica Guzman of the Seattle P-I

In the US, newspapers have struggled to come to grips with both the threat and the opportunity presented by the Internet.  At a recent conference on blogging, I met Monica Guzman, a staff blogger for one of Seattle’s two daily newspapers, … Continue reading

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The Naked Author – Tales of the Blooksphere

Despite commentator hand wringing over the advisability and viability of blog to book projects, the practice continues to grow and evolve.  An example of the blog novel was reported in the Sigla blog and featured the writings of Declan Burke, an … Continue reading

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Blog Touring – End of Innocence, Beginning of Wisdom

While blog touring is still relatively new as a book marketing and promotion strategy, some anecdotal learning and tribal knowledge are beginning to emerge.  There are a number of good reasons why authors, publishers and book marketers should consider blog … Continue reading

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Four Quadrant Zooming – An Interview with Max Quick Series Author Mark Jeffrey

Most of us have enough on our hands just keeping up with our day jobs.  But Mark Jeffrey, author of the ultra popular Max Quick series of books and podcast audiobooks has two day jobs.  His first podiobook, Max Quick 1: … Continue reading

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Social Vampires & the Art of Bookselling – Lessons from the Twilight

The July 31,2008 issue of BusinessWeek put the spotlight on social media as an effective force in helping to drive book sales.  In the article, The Online Fan World of the Twilight Vampire Books, Heather Green chronicled the manner in which … Continue reading

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The Blook Network – Farewell to the Slush Pile

Blog networkshave been around for awhile and represent a new form of online publishing – functioning as online magazines or newspapers.  In earlier posts, I have talked in general terms about how blog networks might serve as the foundation for … Continue reading

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Non-Fiction Blook Mechanics Part 2: Organizing Posts into Manuscripts

In an earlier post (“Non-fiction Blook Mechanics Part 1: Blook by Design“), we discussed several ways to structure a blog to resemble the structure of a book.  For example, using category labels that could double as a table of contents.  Taking … Continue reading

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Why Every Author Should Blog

First consider the size and structure of the blogosphere.  The popularity of blogs has soared in the last few years.  There are now over 100 million blogs tracked by Technorati, which doesn’t even include the more than 70 million Chinese … Continue reading

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Emerging Blook Motifs

Blog to book stories are becoming more commonplace.  We have chronicled a number of such examples, and you can find a virtual library of blog to book stories on Blooking Central.  Some of these were serendipitous, but more and more writers, … Continue reading

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Quick Tips for Marketing your Title on Social Networking Sites

Social networks are the fastest growing social media sites according to recent figures from eMarketer.  As a recent article in Publishers’ Weeklypointed out, many authors and publishers are beginning to experiment with these sites as a way to add to their … Continue reading

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