Category Archives: blogs & writers

How writers can use blogs to develop and market their work

Does Your Online Presence Pass the Truth Test?

What’s the fastest-growing marketing trend on the Internet? I’m sad to say it’s the “fakeosphere.” Yes, fake blogs (called “flogs”), fake web news sites and fake testimonials. They look like the real thing, right down to comments posted by “bloggers” … Continue reading

Posted in author tools, blogs & writers, Columns, open publishing | Tagged , , , , | Leave a comment

Anthologize – Next Evolution in Blog to Book Tools?

Recently, I became aware of a new tool for authors called Anthologize.  Anthologize is a WordPress plugin created as part of the One Week One Tool project at George Mason University in Washington DC.  According to the press release accompanying … Continue reading

Posted in author tools, blog to book, blogs & writers, open publishing, publishing technology | Tagged , , , , | 1 Comment

A New Ecology of Book Publishing

Several interlinked shifts are leading to a whole new ecology within book publishing.   First is the loss of jobs in the industry.  Over the past year, for example, employment in print related industries, including book publishing, has fallen by almost … Continue reading

Posted in blog to book, blogs & writers, book marketing, open publishing, publishing strategy, readership strategies | Tagged , , , | 2 Comments

Rick Moody’s Novel Experiment with Microserialization

Electric Literature will begin a new venture in microserialization by ‘tweeting’ Rick Moody’s new story, Some Contemporary Characters, from November 30th to December 2nd.  Mr. Moody wrote the story expressly for Twitter.     As Andy Hunter, Editor in Cheif of Electric … Continue reading

Posted in author tools, blogs & writers, Interviews, open publishing, readership strategies | Tagged , , | 7 Comments

Julie and Julia – The Blook Goes to Hollywood

365 days. 536 recipes. One girl and a crappy outer borough kitchen. – Julie Powell (The Julie / Julia Project – August 25, 2002) Blog to book success stories have been around for awhile.  Now Julie & Julia has entered … Continue reading

Posted in blog to book, blogs & writers, book marketing, open publishing, readership strategies | Tagged , , , , | Leave a comment

How Authors are Hacking the Twitter Spew

The term Spew refers to the torrent of information spilling out over the Web.  It was an image first conjured up by author Neal Stephen.  Today the term could serve equally well as a description for the tsunami of tweets pouring forth … Continue reading

Posted in author tools, blogs & writers, Journalism & Newspapers | Tagged , , , | 3 Comments

Story Seeds & Micro-lives

Every life is a complex story.  Our particular story is shaped by milestone experiences and important relationships whose consequences  unfold over time and ultimately define us like the living sculpture that emerges from the careful prunings of a young bonsai tree   Several sites … Continue reading

Posted in author tools, blogs & writers | Tagged , , , , | Leave a comment

Blogs for Sale on Kindle – Selling Ice to Eskimos?

Amazon recently rolled out a new program called Kindle Publishing for Blogs.  The beta program offers Kindle owners subscriptions to blogs.  Blogger receive 30% of anywhere from $0.99 to $1.99 per reader per month; so for every thousand readers, a blogger … Continue reading

Posted in blog to book, blogs & writers, Journalism & Newspapers, open publishing, publishing strategy, readership strategies | Tagged , , | 2 Comments

On Being Visual – Author Video Blogs

Authors have one more tool they can use to build community around their work – the video blog.  A video blog (also called a vlog) is essentially a blog that uses video vs. text as its primary way to communicate.  According … Continue reading

Posted in author tools, blog to book, blogs & writers, book marketing, Book videos, open publishing, readership strategies | Tagged , , , , | 3 Comments

Author Lofts and Pyramids of Value

Why do authors write?  They want a wide exposure for their ideas and stories.  Publishers have generally focused on playing the role of Darwinian gatekeeper for those ideas; determining which will live and die accoring to often opaque criteria.  This … Continue reading

Posted in author tools, blog to book, blogs & writers, book marketing, open publishing, publishing analytics, publishing networks, publishing strategy, readership strategies | Tagged , , , | 4 Comments