Author Archives: Tom Masters

Influence and Authority Book Marketing

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, is a pioneer in book video production, marketing and distribution for authors and publishers. There are many ways to do marketing and promotions but … Continue reading

Posted in book marketing, Book videos, Columns, open publishing, readership strategies | Tagged , , , , | 2 Comments

A New Ecology of Book Publishing

Several interlinked shifts are leading to a whole new ecology within book publishing.   First is the loss of jobs in the industry.  Over the past year, for example, employment in print related industries, including book publishing, has fallen by almost … Continue reading

Posted in blog to book, blogs & writers, book marketing, open publishing, publishing strategy, readership strategies | Tagged , , , | 2 Comments

Rick Moody’s Novel Experiment with Microserialization

Electric Literature will begin a new venture in microserialization by ‘tweeting’ Rick Moody’s new story, Some Contemporary Characters, from November 30th to December 2nd.  Mr. Moody wrote the story expressly for Twitter.     As Andy Hunter, Editor in Cheif of Electric … Continue reading

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e-Book Alchemy – An Interview with Olive Technology’s Virginia Thomas

By almost any reckoning, e-books are a fast growing segment of the book publishing industry.  Many self-published authors and traditional publishers who have been reluctant to publish in e-book format are now considering it.  However, because there are many competing … Continue reading

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Murder She Twote – Here Come the Twitter Novels

As social media, like Facebook and Twitter, become more embedded into our lives, it seems only natural that writers would begin exploring how to use them as a new literary medium.  At first glance, it doesn’t seem feasible or sensible to consider … Continue reading

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In Demand! The Espresso Book Machine from On Demand Books

The Espresso Book Machine, manufactured and distributed by On Demand Books,  has created quite a stir since it was launched a few years ago.  The book printing system has been compared to a “book ATM.”  It can print books, stored in … Continue reading

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How m-books Could Change Reading

The day of the m-book (e-books on mobile phones)  is rapidly approaching.  Recently one of the founders of LexCycle, the company that makes the Stanza e-book reader for iPhone, recently spoke at a Book Publishers Northwest meeting.  Stanaza’s numbers are impressive.  … Continue reading

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Village Books and the Espresso Book Machine – 4 million Books to Go

Future Perfect Publishing has been following the Espresso Book Machine for the last several years.  The Espresso Book Machine, sometimes called the “book ATM” is developed and marketed by On Demand Books.  The system, about the size of a photocopier, … Continue reading

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The Google Book Un-Settlement

The Google Book Settlement has become the stuff of great courtroom fiction – a battle of titans over the future of digital publishing.  Google’s agreement with the American Association of Publishers and the Authors Guild had been plodding along toward … Continue reading

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The Emerging Future of Crowdsourced Journalismr

We are in the midst of a gigantic experiment in journalism – seeing if crowssourcing can work effectively alongside traditonal reporting.  In a post on hte Online Journalism Review, Robert Niles defined crowdsourced journalism in the following way: Crowdsourcing, in … Continue reading

Posted in Journalism & Newspapers, open publishing, readership strategies | Tagged , , , , | 4 Comments