Author Archives: Tom Masters

Fifty Shades of Grey (and Green)

The book Fifty Shades of Grey, published as the first in a trilogy in 2011 by E L James, turned out to be more than just a surprise bestseller. According to a recent article in  Bloomberg BusinessWeek, it has now … Continue reading

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Priced to Sell – e-Book Sellers Discover the Hidden Joys of Flexible Pricing

There has been a lot of discussion about how to price an e-book over the last few years.  Book pricing conventions from the print world–e.g., 5 times the cost of production or standard retail price points–offer no guidance in the … Continue reading

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Crowdfunding – The New Way to Fund Book Deals?

Self-publishing has been propelled by print on demand technologies that have made it possible to produce books to order and thus control the investment in book inventory.  But many authors have discovered to their dismay that distribution, publicity and marketing … Continue reading

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A New Generation of Government Plumbers Takes on WikiLeaks

Almost 40 years ago, Bob Woodward and Carl Bernstein began their now famous reporting on the Watergate break-in which ultimately led to the resignation of President Richard Nixon.  The developing story had to rely on anonymous sources both inside and … Continue reading

Posted in Journalism & Newspapers, open publishing | 2 Comments

Anthologize – Next Evolution in Blog to Book Tools?

Recently, I became aware of a new tool for authors called Anthologize.  Anthologize is a WordPress plugin created as part of the One Week One Tool project at George Mason University in Washington DC.  According to the press release accompanying … Continue reading

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The Author Marketing Platform – An Interview with Sue Collier

Marketing remains the toughest challenge for self published authors and publishers in a world where hundreds of thousands of books are published each year.   There are many channels and venues to consider and usually a  limited budget of time and … Continue reading

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The New New Bookstore

Just as libraries have been steadily overtaken by technology – in the form of computerized indexes, so too are bookstores now being drawn into the techno vortex.   Commentators have alternately speculated about the death of the book retailer and also … Continue reading

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Print Books – Can’t Live With ’em, Can’t Live Without ’em

Recently, I put my house on the market, and as part of the staging process, the realtor had my wife and I pack up and store about two thirds of our over 5,000 books.  The idea is to reduce visual … Continue reading

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Slow Cooked Branding – An Interview with PR Expert Patricia Vaccarino

Successful authors – whether intentionally or not – usually develop a strong brand identity for their work and themselves.  In the past, this often entailed an expensive PR and marketing campaign.  Now, the advent of social media has made brand … Continue reading

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Too Big to FAIL – FAIL Blog to WIN Book

The FAIL blog is a blog for our times.  It’s a visual celebration of human foibles and fallability.   The Wikipedia describes the site and its community thus: . . . a comedic blog website originally created by Leechio in January 2008. The blog … Continue reading

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