Monthly Archives: March 2009

ebooks – Toward a Tipping Point?

Posted on March 27, 2009 by Tom Masters

The ebook continues on a roll.  March 8-14 was national Read an e-Book week and by all accounts was well received.  As if to underscore the continued success of the electronic reading format, the American Association of Publishers announced that … Continue reading →

Posted in book marketing, open publishing, publishing strategy, publishing technology, readership strategies | Tagged , , , , , , , | 5 Comments

Richer Reading with Social Media – An Interview with Vidar Brekke of Social Intent

Posted on March 16, 2009 by Tom Masters

Recently, Broadway Books, (part of the Crown Group, a division of Random House), launched an innovative marketing strategy to promote David Bach’s new book Fight for Your Money which uses Facebook and Twitter as an integral part of its campaign.  The … Continue reading →

Posted in Interviews, open publishing, publishing strategy, publishing technology, readership strategies | 7 Comments

Teaser Books and Micro Market Testing

Posted on March 13, 2009 by Tom Masters

Recently, Penguin Books announced it would be bringing out more ultra short run teaser editions to better test the market for new titles and avoid the risk of longer book runs.  This cautious attitude is not surprising given the economic climate … Continue reading →

Posted in book marketing, open publishing, publishing analytics, publishing strategy, publishing technology, readership strategies | Tagged , , , , , | 1 Comment