I have to admit that I actually found David Meerman Scott’s book, The New Rules of Marketing book through his own viral marketing techniques.

David and his book was mentioned in a blog I read and whose posts I respect. As a result, I immediately believed that David was a thought leader in this marketing arena and I purchased his book.

Additionally, I have also referred to him and his book quite a few times in my own blog and on Twitter (answering someone’s question on good resources for web marketing), etc.

Even if it does not work for everyone, for whatever reason, I believe viral web marketing can work if done right.

Thanks,

Leo

Good analysis tying all these ideas together.

I used “viral marketing” (I put it in quotes because people have different opinions on what it actually is) to launch The New Rules of Marketing and it has been wildly successful as a technique. Well over 1,000 bloggers have written about the book, propelling it to bestseller status and helping to convince publishers to translate it into 20 languages. I did this without spending a single penny on advertising for the book.

For the past year, I have been studying how ideas spread online and why people share stories. Those ideas, together with nearly 50 case examples will be in my newest book called “World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories”.

Take care, David