Monthly Archives: September 2008

Marketing by Degrees

Posted on September 28, 2008 by Tom Masters

In A Streetcar Named Desire, Blanche DuBois tells the kind hearted doctor, who takes her away to the mental hospital after her breakdown, that she always depended on the kindness of strangers.  The same could be said of many publishers.  … Continue reading →

Posted in book marketing, open publishing, publishing strategy, readership strategies | Tagged , , , | 2 Comments

Smart Tradeoffs in the Battle Against Book Trailer Trash

Posted on September 22, 2008 by Tom Masters

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. A key consideration when producing a book video is … Continue reading →

Posted in author tools, book marketing, Book videos, Columns, readership strategies | Tagged , , , , | Leave a comment

Blog Touring – End of Innocence, Beginning of Wisdom

Posted on September 17, 2008 by Tom Masters

While blog touring is still relatively new as a book marketing and promotion strategy, some anecdotal learning and tribal knowledge are beginning to emerge.  There are a number of good reasons why authors, publishers and book marketers should consider blog … Continue reading →

Posted in blogs & writers, book marketing, publishing analytics, publishing strategy, readership strategies | Tagged , , , , , , | 2 Comments

Two Steps Closer to Instant Book Gratification

Posted on September 8, 2008 by Tom Masters

The American Booksellers Association recently announced a partnership with Applewood Books that will enable its member booksellers to publish out-of-print books on demand.  Applewood Books specialize in publishing exacting recreations of historic books.  Its titles include complex reprints of children’s art and … Continue reading →

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Will Viral Marketing Catch On?

Posted on September 4, 2008 by Tom Masters

Every book marketer dreams of having a title go viral – when a product catches on and is purchased by a huge numbers of customers in a relatively short period of time.  Such events are rare, but have captured the … Continue reading →

Posted in book marketing, open publishing, publishing strategy, readership strategies | Tagged , , , , , , | 6 Comments