400 Ways to Move your Trailer – Book Video Distribution Takes Off

Sheila Clover-EnglishBook Vid Lit

by Sheila Clover-English

Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers.

As book videos become more important in the book marketing mix and book video distribution options expand, it is critical to distribue tyour video on sites that closely match your audience demographics.  Distributing effectively is part judgment, part technology and part experimentation.  The technology aspects of book video include: formatting, search engine optimization (SEO) and distribution.  These represent major concerns and hot topics for the COS Productions‘ R&D team which is made up of internal employees as well as contracted specialists.

Last year our primary focus was on book video distribution.  We worked on establishing relationships with booksellers and specialty sites.  We submit our videos to over 300 booksellers and 5,000 libraries as well as specialty sites such as: Watch the Book, Preview the Book, DigiGirls Library, TerrorFeed, Dark Scribe Magazine, Romance Novel TV, and so on. More recently we’ve been working with BooksiRead and GoodReads and delving into more niche communities while continuing to reach out to additional booksellers and book clubs.  We’ve mastered the RSS feed and are now able to do more with less time invested. We can even use RSS to get our blogs out to several areas and then monitor comments using Friend Feed.

Our big focus in R&D right now is video SEO. Now that technology has caught up with SEO opportunities for video we plan on taking full advantage of that. Our team is currently working on a tutorial video and guide for our network partners that will help our videos have greater SEO.

Today there are many distribution options.  We have a list of over 400 sites that we can distribute to online.  We believe this gives us the broadest possible coverage for our book videos in the various social media. Here is a small sample of sites that provide some basic distribution opportunities.

5min (when applicable) Meebo Viddler
Addicting Clips MeeVee VidPow
AOL Mefeedia Vimeo
AtomUploads Mixx VSocial
Backflip Myjeeves Yahoo Video
Blinklist MySPace YouTube
Blinx Pando Borders
Blip TV Photobucket BN.com
Bluedot Propeller Powells.com
Break PureVideo Southern Independent Bookseller’s Association- all bookstores
ClipBlast Putfile Watch the Book
Crackle REAL Preview the Book
DailyMotion REC TV DigiGirls
Del.icio.us REC TV Blog Dark Scribe Magazine
Digg Reddit TerrorFeed (Horror only)
Flickr SearchforVideo Romance Novel TV (Romance only)
Flurl Sevenload GoodReads
Folkd Spash Cast BooksiRead
Furl Spurl Ebookisle
GoFish StumbleUpon Night Owl Romance
Google Video Sumo Romance Designs Theater
Internet Archieve Technoratti COS Productions website and newsletter
 iTunes TotalVid Find Me an Author
Lycos Twitter Kim’s Wonderful World of Books
Magnolia Veoh OverDrive (sends to 5000 libraries)

Some of these sites are very specific to genre and allow you to target your book video to the most receptive audience.  So, for example, if you have an inspirational book, we won’t send your book video to TerrorFeed.  In this respect, it is exciting to see book video on the same playing field as video game trailers and movie trailers.  2009 promises to be an exciting year for book video!

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