by Sheila Clover-English
Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers.
As book videos become more important in the book marketing mix and book video distribution options expand, it is critical to distribue tyour video on sites that closely match your audience demographics. Distributing effectively is part judgment, part technology and part experimentation. The technology aspects of book video include: formatting, search engine optimization (SEO) and distribution. These represent major concerns and hot topics for the COS Productions‘ R&D team which is made up of internal employees as well as contracted specialists.
Last year our primary focus was on book video distribution. We worked on establishing relationships with booksellers and specialty sites. We submit our videos to over 300 booksellers and 5,000 libraries as well as specialty sites such as: Watch the Book, Preview the Book, DigiGirls Library, TerrorFeed, Dark Scribe Magazine, Romance Novel TV, and so on. More recently we’ve been working with BooksiRead and GoodReads and delving into more niche communities while continuing to reach out to additional booksellers and book clubs. We’ve mastered the RSS feed and are now able to do more with less time invested. We can even use RSS to get our blogs out to several areas and then monitor comments using Friend Feed.
Our big focus in R&D right now is video SEO. Now that technology has caught up with SEO opportunities for video we plan on taking full advantage of that. Our team is currently working on a tutorial video and guide for our network partners that will help our videos have greater SEO.
Today there are many distribution options. We have a list of over 400 sites that we can distribute to online. We believe this gives us the broadest possible coverage for our book videos in the various social media. Here is a small sample of sites that provide some basic distribution opportunities.
|5min (when applicable)||Meebo||Viddler|
|Break||PureVideo||Southern Independent Bookseller’s Association- all bookstores|
|ClipBlast||Putfile||Watch the Book|
|Crackle||REAL||Preview the Book|
|Del.icio.us||REC TV Blog||Dark Scribe Magazine|
|Digg||TerrorFeed (Horror only)|
|Flickr||SearchforVideo||Romance Novel TV (Romance only)|
|GoFish||StumbleUpon||Night Owl Romance|
|Google Video||Sumo||Romance Designs Theater|
|Internet Archieve||Technoratti||COS Productions website and newsletter|
|iTunes||TotalVid||Find Me an Author|
|Lycos||Kim’s Wonderful World of Books|
|Magnolia||Veoh||OverDrive (sends to 5000 libraries)|
Some of these sites are very specific to genre and allow you to target your book video to the most receptive audience. So, for example, if you have an inspirational book, we won’t send your book video to TerrorFeed. In this respect, it is exciting to see book video on the same playing field as video game trailers and movie trailers. 2009 promises to be an exciting year for book video!
- Now Playing – The New and Improved Book Video
- Viral Book Video and Online Book Ads
- Utilizing Video Analytics – Formulas and Probabilities
- Taking a Balanced Approach to Book Video Marketing
- Book Advertising: Find a Symbiosis Between Broadcast and Broadband Approaches
- Go Beyond Just Producing the Book Video