Monthly Archives: May 2008

HarperCollins’ New Business Model – Same Old Wine, New Bottle?

Posted on May 13, 2008 by Tom Masters

Recently, HarperCollins announced the establishment of a new imprint that is structuring its business model in an effort to lower two key areas of risk.  According to the New York Times, the new imprint, headed by Robert Miller, will not offer … Continue reading →

Posted in book marketing, open publishing, publishing strategy | Tagged , , | 1 Comment

Initial Attention Abandonment – The 10% Rule of Internet Video

Posted on May 5, 2008 by Tom Masters

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers. Nielsen ratings systems did away with using view counts … Continue reading →

Posted in Columns, open publishing, publishing analytics, readership strategies | Tagged , , , , | 1 Comment

We Like to Watch – Who’s Monitoring Your Reads?

Posted on May 2, 2008 by Tom Masters

Could our books be spying on us?  While this might sound like the ravings of a paranoid delusional, marketers, supplied by willing service vendors, and armed with plenty of computing power, are able to extract a fair amount of information about our … Continue reading →

Posted in book marketing, publishing analytics, publishing technology | Tagged , , , | 1 Comment