Comments on: Go Beyond Just Producing the Book Video http://futureperfectpublishing.com/2008/01/07/go-beyond-just-producing-the-book-video/ Exploring new trends and possibilities in book publishing Thu, 28 Apr 2011 20:18:26 +0000 hourly 1 http://wordpress.com/ By: Sheila Clover English http://futureperfectpublishing.com/2008/01/07/go-beyond-just-producing-the-book-video/#comment-2999 Tue, 08 Jan 2008 06:04:58 +0000 http://futureperfectpublishing.com/2008/01/07/go-beyond-just-producing-the-book-video/#comment-2999 Knowing demographics and geographics can really help with changing your marketing in real time as well.
You know the old adage- Half of marketing works, but you just don’t know whick half. With analytics you’ll have a much better idea of what’s working and what isn’t.

We have been able to tell that an author or client was doing some kind of promo by seeing a spike in their number of views to their video. We contact them and let them know about the spike so they know that what they are doing is working.

]]> By: Book Reader http://futureperfectpublishing.com/2008/01/07/go-beyond-just-producing-the-book-video/#comment-2968 Mon, 07 Jan 2008 13:25:40 +0000 http://futureperfectpublishing.com/2008/01/07/go-beyond-just-producing-the-book-video/#comment-2968 I would have to agree, 2008 is going to be about “targeted” marketing, or analytics. It is essential to know about one’s market for their book, and analytics helps determine how long a person looked at your book, where they came from in terms of sites, what pages they visted on your site, etc. This is the same strategy that many big companies are employing currently.

]]>