Monthly Archives: January 2008

Utilizing Video Analytics – Formulas and Probabilities

Posted on January 30, 2008 by Tom Masters

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers Monitoring the effectiveness of a book video campaign is … Continue reading →

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Dark Mysteries of the Amazon Sales Rank

Posted on January 27, 2008 by Tom Masters

Everyone loves a mystery – especially when it involves a secret code or an algorithm that only a select few fully comprehend.  Google’s PageRank algorithm is one example.  It has been the subject of hundreds of articles, blog posts and even … Continue reading →

Posted in open publishing, publishing analytics, readership strategies | Tagged , , | 14 Comments

Fragments of Our Imagination

Posted on January 25, 2008 by Tom Masters

We hear a lot these days that the media are becoming more fragmented.   There are more media outlets competing for the attention of smaller and ever more specialized audiences.  In some sense, media fragmentation is really audience fragmentation enabled by new … Continue reading →

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The Read on Hard Times

Posted on January 22, 2008 by Tom Masters

The warning signs of an imminent recession in the US are growing.  Forbes reported the weakest sales for the retail sector since 2002, indicating consumers might be financially tapped out and pulling in the reins on their spending.  The Associated … Continue reading →

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Back to the Future with Story Podcasts

Posted on January 20, 2008 by Tom Masters

Humanity never tires of hearing a good story.  In ancient times, stories were told around a roaring campfire.  The oral tradition evolved and continues even after the written word had become the dominant way to retain cultural knowledge.   Radio and now podcasts are its … Continue reading →

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The End of Influence as We Know It

Posted on January 16, 2008 by Tom Masters

The idea that there are highly influential people who are trendsetters for the rest of us is very seductive.  So seductive, in fact, that it has held sway in marketing circles, in one form or another, for over five decades.  The media has picked … Continue reading →

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Hot Romance and Savage Plagiarism

Posted on January 14, 2008 by Tom Masters

The New York Times reported that popular writer Cassie Edwards , who has written over 100 historical romance novels, was recently accused of plagiarism by bloggers at Smart Bitches Who Love Trashy Books.  The bloggers discovered similarities between excerpts from several … Continue reading →

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The Blookable Podcast – An Angle I Hadn’t Considered

Posted on January 10, 2008 by Tom Masters

Blook Looks by Cheryl Hagedorn Cheryl Hagedorn authors Blooking Central, which examines published books to discover what makes for a blookable blog. Kathleen Dixon Donnelly’s first blook, Gypsy Teacher: Dixon Donnelly @ Sea, is a collection of posts to her … Continue reading →

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Go Beyond Just Producing the Book Video

Posted on January 7, 2008 by Tom Masters

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers It’s hard to sell something creative when most creative … Continue reading →

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Return of the Scroll

Posted on January 6, 2008 by Tom Masters

Scrolls, after a lengthy and venerable history, disappeared with the crumbling of the Roman empire, to be replaced in late antiquity by the paged, bound and covered book, or codex.  Books were more portable, easier to read and easier to store.   End of story for … Continue reading →

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