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Monthly Archives: November 2007
Taking a Balanced Approach to Book Video Marketing
Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers The pace of technology leaves many of us struggling … Continue reading
Blog Networks Rising – An Interview with b5media’s Jeremy Wright
We have often speculated that blog networks will play a key role in the future of publishing. We decided to get an expert’s opinion and talk with Jeremy Wright, the CEO of b5 media. ZDNet defines a blog network as “An … Continue reading
Return of the Backlist or Life on the Long, Long Tail
Ponder some of the great moments in the long evolution of the book. Papyrus – This provided a durable, flexible medium for writing; a giant leap in usablity from the Sumerian clay tablets. Records were easier to keep, making possible powerful … Continue reading
Book Videos Inside – The Story about the Story about the Story
Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers Book videos are becoming a popular and accepted form of … Continue reading
Posted in author tools, Book videos, Columns, readership strategies
Tagged book trailer, internet advertising, tags, video sharing
2 Comments
The Business Blook as Beta Publishing
Blook Looks by Cheryl Hagedorn Cheryl Hagedorn authors Blooking Central, which examines published books to discover what makes for a blookable blog. Business books that are based on blogs – “blooks” – are finally coming into their own. There have … Continue reading
The Huffington Post – Seeds of a New Journalism?
The Huffington Post, the creation of Arianna Huffington, was featured in an article by Richard Siklos in the November 12 issue of Fortune magazine. The article charts its rising acceptance as a media outlet to be taken seriously. What was intriguing about the story, however, is that it … Continue reading
The Blook Journey – Interview with Lori Smith
Lori Smith has explored her passion for the life and work of Jane Austen, both literally and figuratively. In July of 2005, she set off on a month long trip to England to follow the life of Jane Austen. She describes the experience … Continue reading
Posted in blog to book, blogs & writers, book marketing, Interviews, readership strategies
Tagged author, blog to book, blook, Jane Austen, Lori Smith
1 Comment
Turning Readers into Customers with Social Media – An Interview with Beth Whitman
Blogs and social networks have grown in importance as marketing platforms, as the audiences they are able to aggreagte have grown. Technorati is now tracking over 100 million blogs and comScore reports that social networks MySpace and Facebooknow have 68 million … Continue reading