Monthly Archives: November 2007

Holiday Crafts – Do It Yourself Book Widgets

We all suffer from a fascination with gadgets at some point, especially during the holiday season.  There has been a lot of press lately about the potential of book widgets as marketing devices.  Great, but how do you get one … Continue reading

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Taking a Balanced Approach to Book Video Marketing

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers The pace of technology leaves many of us struggling … Continue reading

Posted in book marketing, Book videos, Columns, readership strategies | Tagged , , , | 6 Comments

Vive le Permalink! – the Humble Source of Readership

Years ago, I remember reading a delightful book by Henry Petroski entitled The Evolution of Useful Things.  The book considered the labored genesis of inventions like the paper clip, zipper and fork – items so commonplace that today we take … Continue reading

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Blog Networks Rising – An Interview with b5media’s Jeremy Wright

We have often speculated that blog networks will play a key role in the future of publishing.  We decided to get an expert’s opinion and talk with Jeremy Wright, the CEO of b5 media.  ZDNet defines a blog network as “An … Continue reading

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Return of the Backlist or Life on the Long, Long Tail

Ponder some of the great moments in the long evolution of the book.   Papyrus – This provided a durable, flexible medium for writing; a giant leap in usablity from the Sumerian clay tablets.  Records were easier to keep, making possible powerful … Continue reading

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Book Videos Inside – The Story about the Story about the Story

Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions, has been a pioneer in book video production, marketing and distribution for authors and publishers Book videos are becoming a popular and accepted form of … Continue reading

Posted in author tools, Book videos, Columns, readership strategies | Tagged , , , | 2 Comments

The Business Blook as Beta Publishing

Blook Looks by Cheryl Hagedorn Cheryl Hagedorn authors Blooking Central, which examines published books to discover what makes for a blookable blog. Business books that are based on blogs – “blooks” – are finally coming into their own.  There have … Continue reading

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The Huffington Post – Seeds of a New Journalism?

The Huffington Post, the creation of Arianna Huffington, was featured in an article by Richard Siklos in the November 12 issue of Fortune magazine.  The article charts its rising acceptance as a media outlet to be taken seriously.  What was intriguing about the story, however, is that it … Continue reading

Posted in Journalism & Newspapers, open publishing, publishing analytics, publishing networks, readership strategies | Tagged , , | 6 Comments

The Blook Journey – Interview with Lori Smith

Lori Smith has explored her passion for the life and work of Jane Austen, both literally and figuratively.  In July of 2005, she set off on a month long trip to England to follow the life of Jane Austen.  She describes the experience … Continue reading

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Turning Readers into Customers with Social Media – An Interview with Beth Whitman

Blogs and social networks have grown in importance as marketing platforms, as the audiences they are able to aggreagte have grown.  Technorati is now tracking over 100 million blogs and comScore reports that social networks MySpace and Facebooknow have 68 million … Continue reading

Posted in blog to book, blogs & writers, Interviews, readership strategies | Tagged , , , | 3 Comments